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- Overview
- Demographics
- Pricing and Terms
- Reviewer's Role and Experience
- User Adoption and ROI
- Implementation
- Email Marketing
- On-line Marketing
- Lead Management
- Campaign Management
- Social Features
- Marketing Automation Reporting & Analytics
- Platform - Marketing Automation
- Integration - Marketing Automation
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Compare HubSpot vs. Marketo
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| HubSpot | Marketo |
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Rating
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Meets Requirements
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Based on 502 answers
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Based on 121 answers
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Usability
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Based on 503 answers
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Based on 124 answers
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Setup
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Based on 338 answers
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Based on 99 answers
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Maintenance
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Based on 355 answers
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Based on 98 answers
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Support
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Based on 495 answers
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Based on 115 answers
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Ease of Business
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Based on 356 answers
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Based on 101 answers
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Product Direction
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Based on 509 answers
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Based on 129 answers
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Most Helpful Favorable Review
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Logan F.
User in Marketing and Advertising
What do you like?
The HubSpot software is so intuitive. Creating emails, blogposts, landing pages in Hubspot has helped my team cut their work in half. We all really enjoy the clean and easy to use interface and the ability to integrate other apps and software. However, the best thing about Hubspot is how micro we can get with segmentation. Segmentation is the foundation of effective marketing. Hubspot allows us to not only customize our lists, but get a very clear understanding of every one of our customers...
The HubSpot software is so intuitive. Creating emails, blogposts, landing pages in Hubspot has helped my team cut their work in half. We all really enjoy the clean and easy to use interface and the ability to integrate other apps and software. However, the best thing about Hubspot is how micro we can get with segmentation. Segmentation is the foundation of effective marketing. Hubspot allows us to not only customize our lists, but get a very clear understanding of every one of our customers...
Read More
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Ben B.
Administrator in Information Technology and Services
What do you like?
I'm used both Marketo and Eloqua extensively. I have been admin over both systems for the last 2 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not.
Marketo is easy to use, quick to setup and an all around good medium level tool. It does everything my company (80 employees) needs, though I do have to hack it and build work arounds frequently to get more advanced functionality out of it. Overall though, I LOVE Marketo...
I'm used both Marketo and Eloqua extensively. I have been admin over both systems for the last 2 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not.
Marketo is easy to use, quick to setup and an all around good medium level tool. It does everything my company (80 employees) needs, though I do have to hack it and build work arounds frequently to get more advanced functionality out of it. Overall though, I LOVE Marketo...
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Most Helpful Critical Review
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Fabianna D.
Administrator in Design
What do you dislike?
The service is awful. I requested cancellation of the FREE TRIAL and got an email accepting cancellation and now they are charging us for a YEAR of service we never used!
The service is awful. I requested cancellation of the FREE TRIAL and got an email accepting cancellation and now they are charging us for a YEAR of service we never used!
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G2 Crowd User in Marketing and Advertising
What do you dislike?
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in support and training charges. Marketing automation is (and should be) a relatively simple thing which is often confused by idiots! If you had never used another platform (and I've used virtually all of the premier platforms) then you could...
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in support and training charges. Marketing automation is (and should be) a relatively simple thing which is often confused by idiots! If you had never used another platform (and I've used virtually all of the premier platforms) then you could...
Read More
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Pricing
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Email Marketing
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Based on 977 answers
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Based on 167 answers
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On-line Marketing
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Based on 1608 answers
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Based on 361 answers
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Social Features
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Based on 953 answers
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Based on 85 answers
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Marketing Automation Reporting & Analytics
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Based on 1416 answers
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Based on 281 answers
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Campaign Management
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Based on 703 answers
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Based on 249 answers
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Lead Management
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Based on 2379 answers
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Based on 627 answers
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| HubSpot | Marketo |
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Company Size
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Based on 554 answers
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Based on 245 answers
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Industry
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Based on 713 answers
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Based on 280 answers
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| HubSpot | Marketo |
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One Time Costs
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| Data Available: 210 answers for HubSpot | Data Available: 37 answers for Marketo |
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Recurring Costs
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| Data Available: 229 answers for HubSpot | Data Available: 41 answers for Marketo |
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Discount
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| Data Available: 148 answers for HubSpot | Data Available: 26 answers for Marketo |
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Number of Users Purchased
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| Data Available: 218 answers for HubSpot | Data Available: 60 answers for Marketo |
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Length of Contract
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| Data Available: 244 answers for HubSpot | Data Available: 59 answers for Marketo |
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Pricing
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Not enough data available
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Not enough data available
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|---|---|
| HubSpot | Marketo |
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Hosted or On-Premise
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| Data Available: 284 answers for HubSpot | Data Available: 76 answers for Marketo |
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Go Live Time
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| Data Available: 295 answers for HubSpot | Data Available: 86 answers for Marketo |
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Implemented By
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| Data Available: 290 answers for HubSpot | Data Available: 85 answers for Marketo |
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Which edition of this Marketing Automation Product are you using?
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| Data Available: 335 answers for HubSpot | Data Available: 78 answers for Marketo |
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Year Implemented
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| Data Available: 307 answers for HubSpot | Data Available: 74 answers for Marketo |
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| HubSpot | Marketo |
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Building and Personalizing Emails - Marketing Automation
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| Data Available: 249 answers for HubSpot | Data Available: 42 answers for Marketo |
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Sending Outbound Emails - Marketing Automation
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| Data Available: 245 answers for HubSpot | Data Available: 42 answers for Marketo |
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Manage Email Deliverability - Marketing Automation
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| Data Available: 246 answers for HubSpot | Data Available: 42 answers for Marketo |
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Automated Email Responses - Marketing Automation
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| Data Available: 237 answers for HubSpot | Data Available: 41 answers for Marketo |
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| HubSpot | Marketo |
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Landing Pages and Forms
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| Data Available: 369 answers for HubSpot | Data Available: 80 answers for Marketo |
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Dynamic Content
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| Data Available: 327 answers for HubSpot | Data Available: 76 answers for Marketo |
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A/B Testing
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| Data Available: 251 answers for HubSpot | Data Available: 75 answers for Marketo |
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Mobile Optimized
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| Data Available: 320 answers for HubSpot | Data Available: 64 answers for Marketo |
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Search Tracking and Optimization
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| Data Available: 341 answers for HubSpot | Data Available: 66 answers for Marketo |
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| HubSpot | Marketo |
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Marketing Lead Database
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| Data Available: 330 answers for HubSpot | Data Available: 79 answers for Marketo |
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Data Quality Management
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| Data Available: 306 answers for HubSpot | Data Available: 79 answers for Marketo |
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Segmentation
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| Data Available: 309 answers for HubSpot | Data Available: 78 answers for Marketo |
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Lead Scoring and Grading
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| Data Available: 270 answers for HubSpot | Data Available: 80 answers for Marketo |
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Lead Nurturing
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| Data Available: 324 answers for HubSpot | Data Available: 78 answers for Marketo |
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Online Behavior Tracking
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| Data Available: 306 answers for HubSpot | Data Available: 78 answers for Marketo |
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Automated Alerts and Tasks
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| Data Available: 289 answers for HubSpot | Data Available: 77 answers for Marketo |
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CRM Lead Integration
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| Data Available: 245 answers for HubSpot | Data Available: 78 answers for Marketo |
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| HubSpot | Marketo |
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Program Management
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| Data Available: 241 answers for HubSpot | Data Available: 75 answers for Marketo |
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Event / Webinar Marketing
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| Data Available: 185 answers for HubSpot | Data Available: 73 answers for Marketo |
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Calendaring
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| Data Available: 153 answers for HubSpot | Data Available: 54 answers for Marketo |
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Budgeting
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| Data Available: 124 answers for HubSpot | Data Available: 47 answers for Marketo |
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| HubSpot | Marketo |
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Social Listening - Marketing Automation
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| Data Available: 300 answers for HubSpot | Data Available: 30 answers for Marketo |
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Social Sharing - Marketing Automation
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| Data Available: 211 answers for HubSpot | Data Available: 19 answers for Marketo |
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Social Campaigns - Marketing Automation
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| Data Available: 185 answers for HubSpot | Data Available: 13 answers for Marketo |
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Social Engagement - Marketing Automation
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| Data Available: 188 answers for HubSpot | Data Available: 14 answers for Marketo |
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Social Ads - Marketing Automation
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| Data Available: 69 answers for HubSpot | Data Available: 9 answers for Marketo |
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| HubSpot | Marketo |
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Basic Reporting - Marketing Automation
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| Data Available: 237 answers for HubSpot | Data Available: 39 answers for Marketo |
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Web Analytics
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| Data Available: 350 answers for HubSpot | Data Available: 70 answers for Marketo |
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ROI Analytics
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| Data Available: 270 answers for HubSpot | Data Available: 64 answers for Marketo |
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Revenue Analytics
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| Data Available: 222 answers for HubSpot | Data Available: 58 answers for Marketo |
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SEO / Keyword Analytics
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| Data Available: 337 answers for HubSpot | Data Available: 50 answers for Marketo |
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|---|---|
| HubSpot | Marketo |
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Customization
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| Data Available: 241 answers for HubSpot | Data Available: 61 answers for Marketo |
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Workflow Capability
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| Data Available: 240 answers for HubSpot | Data Available: 63 answers for Marketo |
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User, Role, and Access Mgmt
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| Data Available: 137 answers for HubSpot | Data Available: 32 answers for Marketo |
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Internationalization
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| Data Available: 73 answers for HubSpot | Data Available: 18 answers for Marketo |
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Sandbox / Test Environments
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| Data Available: 128 answers for HubSpot | Data Available: 35 answers for Marketo |
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Performance and Reliability
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| Data Available: 139 answers for HubSpot | Data Available: 32 answers for Marketo |
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Output Document Generation
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| Data Available: 160 answers for HubSpot | Data Available: 39 answers for Marketo |
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|---|---|
| HubSpot | Marketo |
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Data Import & Export Tools
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| Data Available: 226 answers for HubSpot | Data Available: 64 answers for Marketo |
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Integration APIs
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| Data Available: 189 answers for HubSpot | Data Available: 56 answers for Marketo |
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Breadth of Partner Applications
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| Data Available: 182 answers for HubSpot | Data Available: 54 answers for Marketo |
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