Tuesday, January 7, 2020
Notifications on the web enable users to receive important updates even when they are not interacting with a website. Notifications are an essential capability for a wide range of applications including messaging, calendars, email clients, ride sharing, social media and delivery services. Unfortunately, notifications are also a common complaint as many websites request the notification permission on first visit rather than at contextually relevant moments in the user’s journey. Unsolicited permission requests interrupt the user’s workflow and result in a bad user experience. To protect notifications as a useful service for users, Chrome 80 will show, under certain conditions, a new, quieter notification permission UI that reduces the interruptiveness of notification permission requests. Immediately after the Chrome 80 release, users will be able to opt-in to the new UI manually in Settings. In addition, the quieter UI will be automatically enabled for users under two conditions. First, for users who typically block notification permission requests and second, on sites with very low opt in rates. The automated enrollment will be enabled gradually after the release while we gather user and developer feedback. Later in 2020 we plan to enable additional enforcement against abusive websites using web notifications for ads, malware or deceptive purposes. This enforcement will be described in detail in a future blog post.