[Ramuda] Light-blocking & Heat-shielding All-weather Foldable Umbrella (2-stage fold / 2-way) Fujimaki Special Edition

Beat Japan's scorching heat with heat and light shielding! A traditional umbrella that can be used as a long umbrella or folded!

■Essential for summer business! An indispensable item for dealing with extreme heat

This summer is also expected to be hot. Nowadays, when walking outside without any measures means 'heatstroke is inevitable,' men's parasols are showing increasing demand. The notion that 'parasols = for women' is a thing of the past; it can be said that parasols are the 'new summer essential' for Reiwa businessmen. However, many men's parasols have sporty designs, making it difficult to find one suitable for business. Therefore, we would like to introduce a Ramuda-like traditional design with dual-purpose for sun and rain and a two-stage folding function incorporated into the ultimate umbrella. Let's get through the rainy season, scorching heat, and long autumn rains with this custom-made umbrella that showcases Japanese craftsmanship!

NEW

New patterns added!

" Paisley pattern " is now available! Add a touch of glamour and elegance to your coordination. Available in two colors, blue and navy.

■A completely different coolness! A new sensation of carrying 'shade'

The secret to coolness is the polyurethane laminated on the back, which has light and heat shielding effects. Reduces temperature by 40% For example, On a scorching hot day with a temperature of 35 degrees Celsius, the area directly under the umbrella is calculated to be 21 degrees Celsius (!) Of course, the perceived temperature may not match the calculation, but there is no doubt that opening this umbrella will create a significant temperature difference in the shade.

This umbrella boasts 'first-class light shielding' with a UV cut rate of over 90% and a light shielding rate of over 99.99%. The black interior is also a key point, as the umbrella absorbs the reflected heat from the ground, alleviating the heat. It's also effective.

■No need to fold!? A 2-way design that can be carried as a long umbrella

During the rainy season, sudden downpours, and long autumn rains, a compact folding umbrella is definitely convenient. However, many people find it troublesome to fold the umbrella when stopping by a convenience store or getting on a train. In that regard, with this product, Can be carried around as a long umbrella the umbrella bag is designed to accommodate two sizes.

■Showcasing the difference with fabric and tension! The inheritors of the traditional craft 'Tokyo Western Umbrella'

Ichihara Co., Ltd., founded in 1946 as a planning and development company for fashion accessories. The main item now is umbrellas, and they offer the 'Ramuda' brand umbrellas in department stores and select shops. Familiar with Ivy, "Umbrellas are fashion items" according to Masanobu Nagashima, a director of the company, who sees it as 'the difference between Ramuda and other companies is Tension and fabric "It's in this way," he explains, explaining its features.

that even with the same fabric, the shrinkage rate changes with the seasonal temperature differences, so they subtly change the mold during production to ensure a crisp tension. Additionally, the space between the ribs is designed to drop like a valley, "Valley drop upholstery" a technique called 'valley drop.' While inheriting such techniques, the good sense and meticulous workmanship that adapt them to modern lifestyles shape Ramuda's umbrellas.

■Top-notch skills in Japan! Producing two traditional craftsmen of 'Tokyo Western Umbrella'

Going back 170 years, the 'Western Umbrella' brought by Perry's Black Ships quickly attracted public attention. In the Meiji era, it began to be produced by Tokyo craftsmen, and the techniques of 'Tokyo Western Umbrella' were established. 'Tokyo Western Umbrella' was designated as a traditional craft of Tokyo in 2018. Currently, there are six traditional craftsmen, and two of them were produced by Ichihara. Ichihara is also focusing on training young craftsmen who will lead the next generation.

■Refined and elegant. Infusing the umbrella with adult charm using carefully selected fabrics

There are three types of fabrics to develop. The fabric of "Candy Stripe" is Fujimaki special order original So, Ramuda's specialty is Koshu weaving from Yamanashi boasts 400 years of history is a fabric made with. The twill weave with diagonal lines gives it a different texture from ordinary umbrellas, and the moderate gloss and fine stripes add a touch of elegance to business styles.

Natural texture of domestically produced fabric 'Chambray.' The fabric woven with cotton and polyester has a gentle and natural texture. Plain but expressive and matches all styles, whether business or casual.

Traditional "paisley pattern". Just plug it in and make it a suit style Gorgeousness is a plus And, Impression of high fashion sensitivity Give. It is a bottle that will lift your mood on a rainy day that tends to be depressing.

■Beautiful form with a natural wood handle... A sophisticated umbrella embodying 'adult aesthetics'

The flowing silhouette, which doesn't seem like a folding umbrella, is also a charm of Ramuda's umbrellas. With a diameter of 101 cm, A little large for a folding umbrella it can protect your bag and belongings even in heavy rain.

Natural wood handle Fujimaki exclusive custom design The handle is made of cylindrical maple wood, and the ferrule is made of the same material. The strap is made of genuine leather, giving it a luxurious feel in every detail.

For the parent bones, the candy stripes and chambray are made of fiberglass, and the paisley pattern is made of carbon material. both Lightweight but can withstand strong winds It has features. When folding, just fold it outward. The lining is on the front side Therefore, it is nice that your hands do not get wet when folding. When laminated, the umbrella tends to be heavy, but because the fabric is made in anticipation of that, it is surprisingly light.

■ For glaring sun and pouring rain! Carry this umbrella in your bag anytime 365 days a year

Regardless of the weather, season, or on or off, this umbrella can be said to be flawless in any scene, 365 days a year. Ramuda It took two years to develop It's no wonder. One piece that goes well with business fashion is perfect for commuting to work or going out. I want you to carry it in your bag every day in case of sudden rain or ultraviolet rays. For those who are thinking "I want to make my parasol debut this year", those who are looking for an umbrella suitable for their business, Also great as a gift I recommend it.