In today's world, it seems that there is a new trend popping up on social media nearly every day. From the 'be demure' trend and living a 'brat summer', to the 'Espresso Dance Challenge', our feeds are constantly jammed up with something new to look at and try. But, these kinds of trends don't just end with making short videos with your friends to gain followers, but can also be a force for something a little more wholesome. That includes the auto world, and despite the bad-ass nature of some of the cars and pickup trucks that this latest trend is associated with, the new Chevrolet trend is just that.

Chevy Sharking is a new take on the hugely popular Duck Duck Jeep trend that sees Jeep fans leave the humble rubber duck on their favorite-looking Jeeps around the world. Chevy owners and fanatics are now getting involved in their own way, and with sharks. So, where do Duck Duck Jeep and Chevy Sharking come from? Is it something everyone can get involved with, and why do people do it?

We are taking a deeper look into the new Chevy Sharking trend to find out exactly what it is all about and have used multiple sources to bring you information about why people are 'sharking' Chevys, how the movement started, what it has to do with the Duck Duck Jeep trend, and the Chevrolet models that are getting the most sharking attention.

Duck Duck Jeep To Show Your Appreciation

If you haven't already noticed it, next time you are out for a drive or parking outside the mall, look out for rubber ducks on Jeep dashboards, peering through the windscreen, or placed on top of the hood. They are quite commonplace now. If you own a Jeep and have no idea why you have come back to it to find a rubber duck looking back at you, you may be asking yourself, why has someone 'ducked' my Jeep?

Duck Duck Jeep, or Jeep Ducking, began in June 2020, and it sees Jeep owners and those who are fans of Jeep models leave a rubber duck on other Jeeps as a friendly nod of appreciation. Some of us Jeep owners may choose to join in and proudly display our ducked Jeep and leave a duck for others, some are not so convinced of it, and find it cringey, but whatever way you stand on Jeep Ducking, it is meant to be a lighthearted way to say that you like someone else's ride.

From A Bad Encounter To Spreading Happiness

Unfortunately, Jeep Ducking does not come from the friendliest of origins. The trend can be traced back to a Canadian-born lady named Allison Parliament. After a troubling experience crossing the U.S.-Canada border, where she was told to “go back to her country”, due to her Alabama plates, she became hesitant to leave her home. This incident, coupled with the fact that it happened during the COVID-19 outbreak, made matters worse.

After venturing out again, Allison bought a bag of rubber ducks. When she spotted a Jeep Wrangler outside a store that she liked, she placed a rubber duck on it with a note that said Nice Jeep. The owner caught her in the act but found it funny and loved the idea of spreading a wholesome message. From this moment on, the Jeep Ducking trend was born, and like most things we end up knowing about, social media can take credit for spreading the trend around the world, with Duck Duck Jeep now popping up in over 80 countries.

And, It Isn't Just For Jeep Wranglers

Though the trend started with the simple ducking of a Jeep Wrangler, it is not reserved for just them, but all Jeep models, and even some non-Jeep models that have caught the eye of a 'ducker'. The Jeep Wrangler has an unmatched history throughout the 20th Century and into the 21st Century, and is one of Jeep's most popular models. It is easy to see, due to its awesome off-road capability, rugged-looking design, potential to customize, and suits-all-budget options, why they are the most targeted in the Duck Duck Jeep trend.

Look away now if you are a true Jeep fanatic and join in with the trend, but even one of the Wrangler's fiercest rivals, the Ford Bronco , has been ducked once or twice. But, that is the point of the trend, to show an appreciation of a vehicle that you like and share some affection towards something that you care about.

The 'Chevy Sharking' Trend

So where do Chevrolet and sharks come into this? The Chevy Sharking movement is the latest trend to show your appreciation of a Chevrolet model to its owner. But instead of a rubber duck placed on it somewhere, it is a toy shark placed in front of the windscreen or a shark keychain hung from the door handle.

Again, whatever way you stand on sharking someone's Chevy, the trend started to bring people together and show a mutual appreciation of Chevrolets. Originally, the Chevrolet Camaro .

From The Ocean To Chevy Devotion

The trend was started by Sharell Lester after scuba diving in Florida. Always impressed by the camaraderie between Jeep owners, she wanted to do something similar for Chevrolet owners, namely Camaro owners. Already part of a ladies-only Camaro group, Sharell put it to a vote about what the mascot should be. Along with her input, she thought that the Camaro had always reminded her of a shark, and the shark was chosen.

A dedicated Facebook group called Sharked Camaros has been set up and currently has over 3,000 members who all enjoy driving their Camaros and 'don't mind being sharked'. Though it is a relatively new trend and yet to be at the same lofty heights as Jeep Ducking, the group's aim is to be as prolific as Duck Duck Jeep and spread some kindness with the simple act of leaving a toy shark on a Chevy they like.

The Chevrolets That Get Sharked the Most

The Camaro is where sharking started and is the most sharked model out there at the moment, with plenty of pictures and videos on social media, namely TikTok, of sharked Camaros with the trend growing.

Owners have had their Chevrolet Traverses adorned with a toy shark, while the release of the 2025 Chevrolet Equinox , which features a shark fin-shaped C-pillar like a few other Chevy models, such as the Chevy Traverse, could escalate the trend further once Chevy fans notice there is a link there.

A Simple Act Of Kindness And A Bond Through Chevrolets

This year, a Chevrolet model is the most affordable new car to feature a V-8 , but with the sad news that the Camaro, as we know it is, stopped production earlier this year, there is a growing fascination around the old-school Chevys that made the name so prolific with the average price of 1st Generation Chevrolet Camaro now over $70,000, and with just under 300 currently for sale. But, like many automakers, the dedication to electric vehicles and more fuel-savvy cars is apparent.

Though it may upset some Camaro owners, the namesake is in the works as an EV that has been promised to be as fun to drive as one of the V-8-toting-beasts of the past. It will be interesting to see if any of these will be 'sharked' or not, or if this growing trend will be reserved for showing love to some of the ultimate muscle cars from yesteryear.

The Shark Of The Camaro

Over the Camaro's long history, it has remained a raucous and impressive car that deserves the almighty shark moniker. It has paved the way for muscle cars and has brought us some of the best road and track cars ever made, and provided some of the fiercest competition for the likes of Ford, Pontiac, Dodge, Plymouth, and Cadillac over the decades.

With some Camaro fans already comparing their beloved Chevy to a shark because of its aggressive design and nature, some notable models, such as the Chevy Camaro SS , which is lauded as one of the best muscle cars ever made due to being one of the fastest cars of the time, optional four-barrel carbs, powerful engine options, and an aggressive stance, and the 1967 Camaro Z-28, which only saw 602 produced and won 3 out of the 12 Trans Am events in 1967, will go down in history as some of the best and most-famous Chevrolet Camaros ever made. If the owners allowed it, these two Camaros would certainly receive their fair share of sharking action.

Other Car Enthusiast Trends

Trends come and go, but with the power of social media and its mass use, while Duck Duck Jeep is firmly planted around the world, the rise of Chevy Sharking will likely mean that it will join the ranks of some of the other car enthusiasts' trends that we see on social media and driving down the road towards us.

• VW 'Bug' Flowering. Leaving flowers on the Beetle, especially the classic models, as a nod of the head to the 'flower power' movement of the 1960s.
• Mustang Carding. Leaving a custom 'spotter' card on a Mustang you like, again, as a nod of appreciation.
• Car Club Flyers. This one you see more at car meets. Enthusiasts part of a club will leave a tag or flyer on a car they think might be interested in joining.
• Mini Cooper Sticking. Cooper owners leave small items like toy cars or Lego figures on other Mini Coopers they admire to create a sense of community between them.