The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has unveiled its Olympic Mascot, Wenlock and Paralympic Mascot, Mandeville.

Wenlock and Mandeville were created from the last drops of steel left over from the construction of the final support girder for the Olympic Stadium.  An animated film, based on a story by children’s author Michael Morpurgo, shows how the figures were brought to life and are able to reflect and adapt to their surroundings, changing their appearance depending on the situation. Wenlock and Mandeville will now go on separate journeys, often crossing paths and meeting people all over the UK inspiring them to choose sport as they head towards the London 2012 Olympic Games and Paralympic Games.

The mascots’ names reflect the UK’s rich Olympic and Paralympic histories. Wenlock’s name is inspired by the Shropshire village of Much Wenlock where the ‘Wenlock Games’ was one of the inspirations that led  the founder of the modern Olympic movement Baron Pierre de Coubertin to create the Olympic Games. Mandeville’s name is inspired by Stoke Mandeville in Buckinghamshire. In the 1940s, Dr.Ludwig Guttmann came to Stoke Mandeville Hospital to set up a new spinal unit to help former soldiers suffering from spinal cord injuries. Looking for ways to inspire those in his care, he encouraged them to take up sport, leading to the formation of the Stoke Mandeville Games, widely recognised as a forerunner of the modern Paralympic movement.

LOCOG Chairman Sebastian Coe commented: “We’ve created our mascots for children. They will connect young people with sport and tell the story of our proud Olympic and Paralympic history. By linking young people to the values of sport, Wenlock and Mandeville will help inspire kids to strive to be the best they can be.”

A UK wide schools competition has been launched to determine where Wenlock and Mandeville’s journeys take them next.  Schools which are part of the London 2012 Get Set education programme can invite Wenlock and Mandeville to visit their school and community.

Wenlock and Mandeville, created by iris

Wenlock and Mandeville have a number of unique design features including yellow lights on their heads, inspired by London’s iconic black taxis; Wenlock wears friendship bands in the colours of the Olympic rings and Mandeville wears a timing device to track its personal best.  The mascots’ single eye is a camera, which will capture the people they meet, the places they go and the sports they try on their journey to 2012.

The mascots will go on to become a key part of London 2012’s ‘Get Set’ education programme, with mascot themed resources available for registered schools developed over the coming months. Pupils will be able to follow Wenlock and Mandeville’s progress as they make their way in the world, learning about the Olympic and Paralympic values.

Later this year an online tool will enable people to create their own version of Wenlock and Mandeville, giving the public an unprecedented opportunity to engage with the Olympic and Paralympic mascots. Over the next two and a half years, further versions inspired and created by sportspeople, celebrities and the British public will be regularly featured on the London 2012 website and special edition collectables and toys will be made available for sale.

Both Wenlock and Mandeville constantly try to achieve their personal best and encourage others to follow them. The public will be able to choose which sports Wenlock and Mandeville experience first on the mascot website.

Reflecting London 2012’s vision to appeal to young people, both Wenlock and Mandeville will naturally have significant presence online, with their own website at www.london2012.com/mascots which is linked to their individual Twitter and Facebook sites. These sites will give the public a chance to follow the mascots’ journey and interact with them.

To celebrate the launch of the mascots, a limited edition run of t-shirts and pin badges has been made available for sale from today on the London 2012 online shop. With the main range of product going on sale this summer, this preview range is set to become a collector’s item in years to come.

LOCOG has also been working with the deaf people in London to develop new sign names for Wenlock and Mandeville which can easily be adopted by British and international sign language users.

Mayor of London Boris Johnson said: “It’s hard to imagine a mascot more in tune with the times…… Wenlock and Mandeville will prove a winning formula – a solid coalition that will capture our imagination and help build a lasting legacy for our fabulous Games.”

Hugh Robertson, Minister for Sport and the Olympics, said:
“The launch of the mascots is an exciting milestone in the build-up to London 2012 and will help to bring the personality of the Games to life particularly for young people. With the backing of children who helped to choose the mascots, they will play an important role in inspiring young people to get involved in sport.”

IOC Co-ordination Commission Chairman Dennis Oswald commented: “Since 1972 when Waldi became the first official mascot of the Olympic Games, mascots have played an integral part in the story of their edition of the Games and Wenlock is no exception. Linking a British event that was one of the inspirations for the modern OIympic Games to the 30th edition of the Games, Wenlock will undoubtedly help to spread the message of Olympism across Great Britain and the world, while entertaining young and old alike.”

IPC President Sir Philip Craven said: “The mascot for the London 2012 Paralympic Games is marvellous. I congratulate the London 2012 Organising Committee for the excellent choice of this unique mascot. During its journey in the upcoming two years, Mandeville will report about the Paralympic Movement and inspire people to learn about the Paralympic values and achievements of Paralympic athletes. I am sure that it will be loved by children all over the world.”

Wenlock and Mandeville were designed by London creative agency Iris, following an intensive selection process that included UK wide focus groups of young people, families and industry experts.

– Ends –

For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at www.london2012.com. Find out the latest from London 2012 HQ on our blog http://blog.london2012.com or follow us on Twitter http://www.twitter.com/london2012

Notes to editors:

As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners – adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are six domestic Tier Two Supporters – Adecco, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now sixteen domestic Tier Three Suppliers and Providers – Airwave, Atkins, Boston Consulting Group, Crystal CG, Eurostar, Freshfields Bruckhaus Deringer LLP, GSK, Gymnova, Holiday Inn, John Lewis, McCann Worldgroup, Next, The Nielsen Company, Populous, Ticketmaster and Trident.

There is now one Paralympic Tier One Partner, Sainsbury’s

The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.

Images of the London 2012 mascots Wenlock and Mandeville can be downloaded via this link from 7pm UK time

The film was premiered to a group of 100 school children in the London Borough of Tower Hamlets. It can be viewed in its entirety from 19:00 UK time on the London 2012 website – www.london2012.com/mascots.  The story was written by former children’s laureate, author Michael Morpurgo and the film, narrated by actor Simon Russell-Beale, was developed by London 2012 supporter Crystal CG.

Broadcast quality copies of the launch film and footage from today’s screening can be downloaded from this link from 1900 UK time

Wenlock has its own Facebook page and Twitter page

Mandeville also has its own Facebook page and Twitter page

The Mascots’ website is an EOS platform created by London 2012 sponsor Cisco.

A limited run of Wenlock & Mandeville t-shirts and pin badges can be purchased from the London 2012 online shop

View the mascot film in French

View the mascot film in Spanish

View the mascot film in Mandarin

View the mascot film in British Sign Language

View the mascot film in audio described version

About iris
iris is an independent, global creative agency that delivers marketing campaigns for clients like adidas and Coca-Cola.

Over the past 11 years, iris has diversified to offer specialism in all disciplines, from management consultancy, CRM, direct and digital to advertising, PR, experiential, retail and sponsorship. It is the blend of these skills that allows the agency to deliver ‘Extraordinary Ideas’ – solutions that provide competitive cut through by being interesting, valuable and part of popular culture. Launched in London in 1999, iris is one of the fastest growing micro-networks in the world and today has over 750 employees working across 22 offices in 15 countries.

About Crystal CG
Crystal CG International is the European Headquarters of Crystal CG – one of the world’s leading digital media companies which was founded in Beijing in 1995. Crystal CG employs 3000 dedicated experts around the world.

The team specialises in creating static and dynamic imagery, digital animation and interactive virtual reality all of which are used to illustrate ideas, designs and products for the organisation’s clients and partners.
Crystal CG was the Olympic Games Graphics Design Services Supplier for the Beijing 2008 Olympic Games.  Crystal CG International’s creative team in London combines this wealth of experience with its Beijing-based delivery model to create and deliver high-quality images and animations for the London 2012 Olympic and Paralympic Games.

As the Official Digital Imaging Services Provider for the London 2012 Olympic and Paralympic Games, Crystal CG’s digital images will be used to assist in the planning and communications around the 2012 games in a variety of areas including venues, games operations and sport presentation. The team will also be involved in creating visuals for marketing, branding, design and logo creation for the games.

For further information about Crystal CG International, please visit www.crystalcg.co.uk

Tags: creative, Global, integrated, London 2012, London 2012 Olympic Mascots, Mandeville, Olympic mascot, Olympics, Paralympics, Tag here, Wenlock

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