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Eyewear Is Booming, But It’s Not Just About Tech

Once an afterthought, the category is now growing faster than handbags and apparel thanks to accessible pricing, distinct aesthetics and glasses brands that prioritise identity over gimmicks.
Beyond smart glasses, Oakley styles like its Plantaris sunglasses are booming during a larger eyewear boom.
Beyond smart glasses, Oakley styles like its Plantaris sunglasses are booming during a larger eyewear boom.
Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022.

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Further Reading

The Smart Glasses Gold Rush, Explained

Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.

About the author
Lei Takanashi
Lei Takanashi

Lei Takanashi is a Correspondent at The Business of Fashion (BoF). He is based in New York City and covers menswear, streetwear, young consumer trends, and the intersection between fashion and culture.

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