C'est l'heure! The moment for advertisers, marketers and creatives to shine has come again as industry professionals from all over the world are set to flock to Cannes on the coast of the French Riviera.
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Agencies
WPP plans to cut hundreds more jobs this year as its restructuring continues
Some employees were informed today of their roles being affected at WPP agencies including VML.
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Influencers & Creators
Creator and influencer trends brand marketers need to know about right now
Kai Cenat’s raft of Streamer University sponsors, Tory Burch's handbag hand-off and Mountain Dew’s road trip with Retirement House are some of this week’s creator economy headlines.
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Trends & Predictions
18 ad leaders predict marketing trends through 2027—what’s next for AI, agencies, creativity, audiences and more
Members of Ad Age’s The List on AI, agency reinvention, changing consumer demand and the growing pressure to turn marketing efficiency into business growth.
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Influencers & Creators
4 ways creator-brand partnerships are evolving
Creators, CMOs and talent managers at the Cannes Lions International Festival of Creativity told Ad Age where they anticipate the creator economy is headed in the second half of 2026.
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Brand Marketing
Why beauty brands are ahead of the curve with AI—and what others can learn
Beauty brands are using AI for data mining, content creation, chatting with loyalists and for product discovery in order to deepen consumer connections.
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Media Buying & Planning
How media buyers can stay relevant as AI agents automate buying
Media experts explain how buyers can maintain their relevance as the practice shifts toward agentic AI.
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Accounts in Review
11 agency reviews to know about
Coca-Cola Co., Levi’s and Microsoft are among the brands making agency changes.