Keisuke Terada
Keisuke Terada joined Geniee in 2018, where he gained valuable experience in advertising operations within the trading desk. In 2021, he was promoted to the position of General Manager of Geniee International. In this role, Mr. Keisuke Terada successfully spearheaded the expansion of the company’s global advertising business and strengthened its organizational structure. Following his tenure at Geniee International, Mr. Keisuke Terada played a pivotal role in the Zelto PMI project. As head of the marketing department, he made significant contributions to the growth of the business. In April 2024, Mr. Keisuke Terada was appointed Director of the Overseas Business Division. His most recent appointment, in July 2024, was as CEO of AdPushup Software India Pvt Ltd.
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Research revealing a new marketing growth strategy, outperforming traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS
Learn MoreDoes brand lift translate into business outcomes and how sustainable is it?
Learn MoreBrand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased focus on measurable outcomes. This trend is expected to continue. Meanwhile, confidence in brand measurement is low, leaving most marketers unable to defend brand investments when budgets tighten.
Learn MoreBringing into sharp focus a longstanding duality at the heart of modern marketing: the need to balance short-term spending with long-term growth outco
Learn MoreThe new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion reveals that traditional measurement methods have undervalued brand’s impact by up to 83%. Backed by studies from Ally, Kroger, and Campbell’s, BaP shows how brand campaigns lift favorability (+24%), drive higher conversions (4–5x), and deliver 1.8–6x greater long-term sales impact compared to short-term tactics. With BaP, CMOs finally have the evidence to defend budgets, optimize strategy, and demonstrate marketing’s full value.
Learn MoreAn overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Learn MoreA 3-week assessment to predict the Movable Middle ROAS upside and optimal audience allocation for your brand.
Learn MoreAssess your Channel Measurement Score - measure the incremental impact of each marketing tactic.
Learn MoreStep-by-step guide to launch a successful MTA initiative, from inception through full deployment. Determine at what stage your organization is currently within the journey to access specific acceleration tools most relevant to you.
Learn MoreA concise reference tool that visualizes all the data needed, giving brands a clear picture of how datasets can interact and be integrated for successful MTA execution.
Learn MoreThe Great Measurement Debates
Learn MoreLeading CMOs discuss & debate five key areas which have a direct role in achieving true marketing growth
Learn MoreMarketers may be familiar with at least one marketing growth framework, but few are familiar with them all. Through this series, the authors of leading growth frameworks presented their research and answered questions to help marketers make educated decisions on the optimal approach to drive growth for their business.
Learn MoreMarketing has an identity crisis. Through this series, the MMA has brought together more than 30 industry experts to debate the most effective strategies to roadmap the future of identity.
Learn MoreGenerative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
Learn MoreA detailed framework of six values and 90 capabilities for success
Learn MoreA collection of resources on how marketing organizations are changing.
Learn MoreA collection of resources of the latest tools and technology for marketing organizations.
Learn MoreISM includes paid and organic promotion in traditional search, as well as new, AI-based mechanisms.
Learn MoreFor Individual marketers to quickly assess their organization
Learn MoreThe MarCaps Readiness Assessment is a comprehensive and objective capability strength evaluation tool that goes beyond common maturity models. Capability importance varies by industry, customer segment, and brand.
Learn MoreHow does the mission of marketing tie to the firm’s growth agenda?
Learn MoreStrategize, Manage Responsibilities, Build Capabilities, Tackle Organizational Challenges
Learn MoreMarketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question is no longer whether marketing organizations measure. It’s whether that measurement changes anything.
Learn MoreIn collaboration with AppsFlyer, MMA Global engaged with 150 senior marketers across various sectors to provide a view of the current state and future trajectory of Data Privacy, and introduces a new comprehensive framework to approach privacy as a source of competitive advantage.
Learn MoreOver the past two years, the data maturity landscape has shown limited progress in certain areas, with a relatively slow pace of change and evolution among leadership, suggesting that organizations need to accelerate their efforts to drive significant advancements in how they approach data.
Learn MoreNew insights reveal that marketers are struggling to adapt to the shifting identity, privacy and regulatory landscape
Learn MoreFind out how your organization’s CX capabilities stack up against industry leaders with this brief assessment.
Learn MoreThe MMA has created a Data Maturity Assessment that allows companies to assess their maturity level across over 20 important dimensions at both an industry and sector level.
Learn MoreUnderstanding data means understanding your consumer – who they are, where they are and what they want.
Learn MoreLearn key lessons from the past year with a focus on the new rules of engagement for succeeding in a post-covid world.
Learn MoreDATT Unplugged Virtual was a one-day event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing.
Learn MoreDiscovery is moving from search results to AI answers. When buyers ask ChatGPT, Gemini, or Perplexity, the brands the model names win the consideration set, and the pages it cites are often not the ones that rank in search. Most brands can’t see whether they show up, or change it. GASP is a new MMA research lab that helps brands measure their visibility in AI answers and prove what actually moves it, quantifying how much is in their control.
Learn MoreThe Agentic AI Advertising (A³) Lab is a collaboration between MMA's AI Leadership Think Tank and Monks to assess the creative and commercial impact of video advertisements fully produced by agentic AI. As the advertising industry evolves from generative to agentic AI, this initiative provides insights into practical capabilities, true impact on effectiveness, and the evolution of workflows, tools, and processes. A³ represents shared learning to future-proof the marketing industry.
Learn MoreAI Creative Effectiveness (ACE) uses artificial intelligence to analyze creative performance patterns and provide pre-launch scoring and recommendations. By learning from your past campaigns, ACE extracts brand-specific success drivers and applies them to new assets—checking brand/platform compliance, predicting performance, and suggesting edits before you go live. This pre-optimization approach helps teams prioritize high-potential assets and fix issues early, reducing costly revisions and improving campaign outcomes.
Learn MoreAI Uncovering Responsive Audiences (AURA) is a breakthrough AI-first audience discovery and optimization program. Using advanced pattern recognition across behavioral, demographic, and transactional data, AURA continuously identifies and upweights high-response micro-segments that traditional targeting methods miss. Early pilots demonstrate an average 22% lift with no creative changes and minimal workflow impact—just split your audience lines and let AI optimize weekly.
Learn MoreThe 2025 State of Personalization Report, published by MMA Global in collaboration with Monks provides a comprehensive analysis of how marketing leaders are navigating personalization’s complexities and charting its future.
Learn MoreA comprehensive guide for responsibly integrating AI into marketing strategies, covering 13 key areas from leadership vision to continuous improvement
Learn MoreA marketing framework for harnessing the power of generative AI, while safeguarding consumers and ensuring legal compliance.
Learn MoreAddressing key risk categories, including privacy, accuracy, ethical, and compliance risks, providing marketers with tools to navigate the complex lan
Learn MoreFoundational training that gets marketers hands-on with Generative AI. 5 Days / 1-Week Marketer Training Series - March 30 - April 3, 2026
Learn MoreAI and privacy laws are evolving fast, creating both hurdles and openings for marketers. In this webinar, Alec Foster breaks down key changes—like the EU’s AI Act and U.S. legal shifts—into clear, actionable insights for marketing teams.
Learn MoreAs AI agents shift from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation Lab for a strategic look at this change. Despite big promises, under 1% of enterprises use AI agents effectively. This webinar offers clear, practical advice for responsible adoption.
Learn MoreAI is reshaping marketing, but using it responsibly is key to protecting your brand and earning customer trust. This webinar from MMA Global’s new Responsible AI Innovation Lab offers practical strategies for ethical, effective AI use.
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