The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Mobile / User Experience
Annual ID
OS_UX17030M
About the Work
Rihanna’s fans had been waiting more than three years for her 8th studio album. But she had more than music to give them. She had a story to tell. Together, Samsung and Rihanna decided to reinvent the album launch. They created an experience that would take fans deeper into an artist’s world than they had ever gone before, making them part of the story itself. ANTIdiaRy created a social media frenzy as fans and entertainment lovers speculated when the album would drop, and how. As a result, Rihanna’s “ANTI” became the fastest album to go platinum in history – in 14 hours.
2017 Awards
Total Points: 5
Merit
Credits
Agency
R/GA / New York
PR / Marketing Agency
Edelman / New York
Rosetta / New York
Production Company
72 and Sunny / Los Angeles
Creative Director
Felipe Ferreira
Cesar Marchetti
Creative Technologist
Adam Housman
Frank Yandolino
Lambert Torres
Joe Wanko
Jodha Kandola
Eric Geruldsen
Aaron George
Blake Kus
Brian Kuzma
Andres Pagella
Miles Disch
Designer
Vitor Andrade
Jenny Wu
Rene Van Wonderen
Director
Brett Brett
Yoann Lemoine
Executive Creative Director
Trevor Eld
Tristan Kincaid
Qian Qian
Photographer
Jim Fiscus
User Experience Designer
Xavier Gallego
Oscar Llarena
Ankita Arvind
Writer
Madeline Garber
Agency Producer
Helder Santo
Jenny Holmes
Ben Kravitz
Angela Esmilla
Ella Gray
Esther Rosenburg
Genevieve Sugalski
Stephen Bernstein
Mister Brumfield
Content Strategist
Danny Marsh
Creative Team
Marc Mathieu
Kelly Solomon
Erin Riggins
Kristin Harrer
Jesse Coulter
Matt Moller
Sony Joy
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