Creating Your Assets
Not sure where to start? See The Listing Process for the overview.
With your description settled, the next phase is producing the marketing assets you'll use to sell the product: the image that represents it across the site, the line of copy that runs alongside it, the trailer that does most of the conversion work, the tutorial that teaches the product, the social cuts that drive discovery, and the square image for paid ads. These are the standalone assets that exist independently of your product page itself; the supporting visuals that fill out the body of the page (screenshots, GIFs, before/afters) live in Building a Product Page.
This is the biggest pipeline in the section because there's the most to make. You don't have to produce these in any particular order, but plan to have them all finished before you start building your product page.
A useful side effect
Producing these assets is one of the best informal tests your product gets before launch. Recording a clean trailer forces you to use your own product the way a customer would. Writing a tight short description forces you to articulate the value in one line. Designing a square image forces you to find the single most visually compelling moment of what your product does. If any of these feel harder than they should, that's information worth paying attention to.
This pipeline
Product Image: The horizontal hero image
Short Description: The single line of copy that runs alongside it
Product Trailer: The 16:9 video that lives at the top of your page
Product Tutorial: The walkthrough video that teaches the product (optional, but worth it)
Social Videos: The 9:16 vertical hooks for Reels, TikTok, and Shorts
Square Image: The square marketing image for paid catalog ads
A note on AI: Whether you use AI in your workflow is entirely up to you. What matters is the quality of what you ship. Be aware that content left at AI's default aesthetic tends to read as generic, and the community currently reacts harshly to it, often regardless of the quality of the product underneath. Whatever tools you use, push past the defaults and develop a visual style that is recognizably yours.
Once your assets exist, move on to Building a Product Page.
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