“So what do you actually do?” Spins around like a clock trying to cover everything at once. Actually that’s not even everything My mom still doesn’t fully understand what I do for work and honestly I get it 😂 The job is broad and layered. It moves between graphic design, research, rt direction, set design, storytelling but above all, it’s about sensitivity. Seeing things before they exist. Shaping emotions into visuals. Making chaos feel intentional. People think creative direction is just having good taste, but in reality behind every work there’s about thousand micro-decisions nobody sees. One moment I’m building an entire brand world. The next I’m fixing a layout, briefing a team, reviewing edits, choosing textures, rewriting copy, sourcing props, analysing trends or giving feedback on sound design for example. This work lives somewhere between strategy, aesthetics and sensitivity. You have to feel culture before you can translate it into images.
WEEKLY RITUAL MOODBOARD: Visual Culture Edition ✨ This site is pure creative addiction. Not just inspiration. A system. Because strong branding never starts from aesthetics alone. It starts from observation, visual memory, cultural references, and the ability to understand why something works. Packaging, visual identities, brand worlds, digital Creative direction starts long before execution. It starts with what you choose to study. Save this for later if your mind is constantly collecting references Follow for more on creative direction, branding systems, and visual worlds. The full Reference Library Guide is coming soon stay tuned 🤍
Aprile senza se’nno e senza ma Buon Primo Maggio 🌿 #aprilbraindump
WEEKLY RITUAL MOODBOARD: Branding Deep Dive The ritual continues ✨ Strong branding never starts from aesthetics alone. It starts from systems, references, and the ability to observe how perception is built. Packaging, visual identities, brand worlds, digital experiences: every detail shapes how a concept or a brand is seen, remembered, and trusted. Branding is not just about making things look good. It’s about creating coherence, recognition, and emotional connection. @thedieline @thebrandidentity @counterprintbooks @itsnicethat These are the places where visual culture becomes strategy. Creative direction begins long before execution. It begins with what you study. Wearing my favourite jacket by @tugstore ❤️ Save this for later and follow for more insights on creative direction and visual worlds. The complete guide with the Reference Library is coming soon, stay tuned!
È ufficiale!!! Nuovo giro intorno al sole (mentre finalmente Urano esce dal segno del Toro) e nuovo inizio!! Da oggi ho ufficialmente aperto partita IVA! #birthdaygift
MONDAY RITUAL MOODBOARD: Set Design Edition ✨ How do brands translate identity into physical space? How is a set designed for a commercial shoot? How do you make an experience feel truly memorable in an event? These are the kinds of questions a creative director asks before any execution begins and the first answer is always the same: references. Today feels like a special Monday here in Milan, because the Salone del Mobile is about to start. It felt right to dedicate this episode of MONDAY RITUAL MOODBOARD to Set Design, the discipline where storytelling, space and identity collide. From film sets to retail spaces, events design to brand experiences, references are how you design space before it exists. Great references this episode from: @designboom @dezeen artdepartmental @frame.set Save this for later and follow for more insights on creative direction and visual worlds! Soon I’ll be sharing a complete guide on references with all the links from these episodes, plus deeper cuts and bonuses for creatives (and anyone curious about art, fashion, design and visual culture beyond the surface).
Dumb palettes from my recent favourites on camera roll 🪐 Still obsessed by the colors of the moon btw
MONDAY RITUAL MOODBOARD: Typography Edition The ritual continues ✨ Typography is one of the core elements of visual communication: it doesn’t just carry words, it gives them a voice, a rhythm, a precise intention. Every typeface holds a history, a cultural context, a way of being read and perceived. Beyond aesthetics, typography is deeply tied to clarity and accessibility, details that often go unnoticed until something feels off. Spacing, weight, contrast… nothing is random. Every choice is intentional. These tools make the process fluid, visual, almost instinctive. Save this for later and follow for more insights on creative direction and visual worlds
Nature is the best art director
MONDAY RITUAL MOODBOARD: Color Edition Even on Easter Monday, the ritual continues and what better way to match the mood of the day than with color? Color is one of my favorite territories: intuitive, emotional and still somehow mysterious. It’s something everyone feels, but few can fully explain. Beyond aesthetics, color is deeply tied to accessibility, the detail no one really talks about until it becomes an issue. Contrast isn’t just a requirement, it’s a design choice. A conscious one. These tools make the process fluid, visual, almost instinctive. Save this for later and follow for more insights on creative and art direction, color and visual worlds.
Under the Apple Tree ~ Fall Winter 26/27 Photo: @paolocolaiocco Styling: @martinaghia Casting Director: @martinacarolinaamadori Creative Consultant: @rubinamarchiori Performance Direction: @claudiamac___ Set Design: @soloailuig Hairstyles: @francesca.rosini using @kevinmurphyuk MUA: @elena_gaggero MUA assistant: @giacomomarazzi_ @violachi_mua Producer: @lilibeky Music: @leaandthelovedones Food design: @matteopaganodv @beatrice_romani @laurastrami PR: @p.paolodevivo Design assistant: @vanessafejzaj Special thanks to: @maria.primavera @francescoferr @fnariii This presentation is beeing possibile with the help of @cameramodafashiontrust @umbertagb @saramaino_ @lafrazocchi with the :CORE club Milano and the beautiful shoes of @vicmatieofficial Love you @yele_nuska & @edward_benedikt 💘
Fact. AI is powerful. But tools have never been the real value. The real work is clarity. Knowing what you want. Having taste, vision and direction. Creativity isn’t execution. It’s strategy, intuition and the ability to see what doesn’t exist yet. Tools will keep evolving. Creative vision is still human. ❤️ #ai #creativedirector #artdirection #creativetouch #humantouch
17.02.2026 New Lunar Year. Lunar Eclipse. Beginning of the Fire Horse year. That’s a crazy big energy moving, can you feel it? Let it move you ✨ #creativeritual
MONDAY RITUAL MOODBOARD: Logo Edition Great direction starts from good references My go-to references before starting any identity project, carefully bookmarked and organized by shape, style, color & more #creativedirector #artdirector #aesthetics #creativeadvice #logodesign
Anatomy of these days
These are heavy times. But they are also times of revelation. Awareness is growing. And with it, the need to stay rooted. When everything feels intense, come back to the essentials. Watch a plant grow. Slow. Silent. Alive. Watch a ray of sunlight touch a leaf pure energy becoming life through photosynthesis. In its movement, the rhythm of existence. In its form, the golden spiral the sacred geometry that lives within everything. Nature reminds us who we are. Because this is where we come from. Stay grounded. Protect your energy. Create.
Chasing space Telescope view Breath and recharge
Random rituals che mi porto dietro in questo transito di Nettuno in Ariete. Rituali che, in questo mondo che mi fa sempre più paura, mi danno la forza e mi fanno sentire privilegiata. #vlog #creativedirector #creativemotherhood #visualartist
Autocontrollo alcolizzato: la vera tradizione natalizia Buone feste ❤️🎄
A month ago at @section80.bar Fungaroom, a magical exhibition by @marloncpezz @andre.poon @festepreziose it’s been one of the sweetest thing I’ve seen this autumn so far ❤️🍄 The guys went to the woods to forage many species of mushrooms and then showed them into a beautiful installation to make everyone step into the fascinating kingdom of Fungi ✨
Celebrating our 10th anniversary with some delightfully silly content ✨❤️+10❤️✨ But the need for a vacation is real
Finally, the big shift is here The Year of the Fire Horse begins with a lunar eclipse and today is also Lunar New Year, a new cycle begins. Fast energy. Movement. Change of direction. The Horse doesn’t wait. No compromises, looking for freedom. And maybe this isn’t a coincidence. With the way the world is moving, a major shift is no longer optional, it’s necessary. Fast energy. Instinctive. Honest. Collective change always begins with a personal one. Happy Lunar New Year. Happy Year of the Fire Horse. 17.02.2026 🌑🔥 #FireHorse #LunarNewYear #creativerituals #artwork
Questo e non dover ricominciare domani #holidaysend
