Institute of Communication Agencies
The Launch of Pontiac Sunfire
Case Studies
Canadian Advertising Success Stories
The small car segment is the largest in the Canadian market. It has grown through the 90s, even though the overall market has declined so a successful launch of the Pontiac Sunfire, a replacement for the Pontiac Sunbird, was critical to General Motors.
Article
6 mins
01 January 1997
David Kelso, Dianna Remson, Stacey McInnes
The Launch of Pontiac Sunfire
The small car segment is the largest in the Canadian market. It has grown through the 90s, even though the overall market has declined so a successful launch of the Pontiac Sunfire, a replacement for the Pontiac Sunbird, was critical to General Motors.
David Kelso, Dianna Remson, Stacey McInnes
01 January 1997
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