Albertsons is opening up ads in one of its AI shopping tools in a play for bigger brand budgets.
Advertisers will be able to buy ads through Criteo to show up in product carousels within Albertsons’ Google-powered conversational search product that rolled out in September. Albertsons operates more than 2,200 stores in the U.S., and has 51.2 million loyalty program members.
“With the rapid adoption of conversational searching thanks to AI, it became apparent to us that this was maybe the most personal, most relevant place to connect brands, products, and customers,” Jill Pavlovich, svp of digital customer experience for Albertsons, told ADWEEK.
