Agenda-setting intelligence, analysis and advice for the global fashion community.
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After dominating wardrobes for more than a decade, leggings are no longer the go-to bottom for younger shoppers. Activewear brands are scrambling to adapt.
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.
Cathaleen Chen is Retail Editor at The Business of Fashion. She is based in New York and drives BoF’s coverage of the retail and direct-to-consumer sectors.
Essential analysis, industry intelligence and expert advice curated for your next read.
The proxy battle at Lululemon continues as founder and ousted former CEO Chip Wilson pushes investors to vote for his preferred candidates in the company’s annual shareholder meeting.
Here’s how fashion brands are deploying artificial intelligence to tackle real business problems and work faster, smarter and more efficiently.
While the right multibrand partners offer credibility, scale and geographic reach, the wrong ones can become a source of financial and strategic risk. Brands must know how to tell the difference.
As more mass market and premium brands push upmarket, luxury is differentiating by leaning into specificity, scarcity and showing cultural authority.
The footwear brand is looking to transform into a high-end lifestyle label distinct from Asics and its speciality in sports.
BoF and TikTok convened brand leaders, editors, and creators at Nine Orchard in New York to examine how fashion and media players can move beyond trend-chasing to build lasting communities on the platform.
As department stores wane in popularity and specialty and e-commerce becomes more saturated, beauty brands are looking to open their own stores to regain ground and control the customer experience. Becoming a retailer, however, is very different to being a wholesaler.
Ultra-fast-fashion e-tailer Cider is generating mid-nine figures in annual sales without attracting the same sort of public ire as competitors. Next up? Translating online success to brick and mortar.
