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Know Your Meme is the property of Literally Media ©2024 Literally Media. All Rights Reserved.
Sunset

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Part of a series on Know Your Meme. [View Related Entries]


KnowYourMeme Sunset

KnowYourMeme Sunset

Part of a series on Know Your Meme. [View Related Entries]

PROTIP: Press 'i' to view the image gallery, 'v' to view the video gallery, or 'r' to view a random entry.

This submission is currently being researched & evaluated!

You can help confirm this entry by contributing facts, media, and other evidence of notability and mutation.

About

KnowYourMeme Sunset refers to the discontinuation and sunsetting of KnowYourMeme's old UI, intending to push users to using the new user interface (UI). This action, seen as forcing a partially-finished product on the site's users, has been very controversial and has caused many users to leave the site in protest.

History

Around April of 2024, a UI update was pushed to KnowYourMeme with little to no advance notice. This UI was very unpopular with the userbase, with both the new and old layouts having a large amount of bugs. A large amount of users still preferred to use the old layout via use of the "Old Site" button, and users posted original content to the site's gallery to complain about the new layout.

WELCOME TO KYM'S NEW UI WHERE THE PROPORTIONS ARE MADE UP AND THE FEEDBACKS DON'T MATTER imgflip.com Credit to Squibblyskadew for alerting my dumbass about the right gallery this SHOULD had been

Edit 2: ayy lmao now in this gallery

Origin

On May 12, 2025 KnowYourMeme staff member Zach posted a thread[1] to the KnowYourMeme forums that the old site layout was going to be fully shut down to completely focus on the new UI and to be favoured more by Google Search. This sparked a heavy backlash from the userbase, with Zach's post having 133 downvotes as of August 18, 2025 and making a large number of site users deactivate or delete their accounts in protest.

Zach Staff Memenator -134 Hey, everyone. Wanted to give y'all a heads up that, unfortunately, the legacy or "old" site will be shutting down in the near future as KYM fully switches over to the new site. We know the redesign hasn't been entirely popular with many of you, but it's being done to help remedy a lot of issues the old layout had that are causing problems with the site's health in the eyes of Google, which we have to do in order to keep KYM alive and well. Originally, we intended to keep the old site available for people to use, but we've now noticed that it's causing KYM even more issues with Google while we have both it and the new site live, which is essentially duplicating everything in the database and causing problems. Though the old site will be sunset, the staff and devs have been listening to feedback over the last several months and will continue to do so as we keep fixing bugs and getting the redesign to a place that both the users and admins (and Google) are happy with. During the switch to the redesign, we want to continue encouraging everyone to report issues you come across so we can send them to the devs to address, so please keep voicing bugs or suggestions as you use the new site. Pokejoseph64 Deactivated 46 3 months ago Well that's one way to get people to leave the site 3 months ago. Quote First person to say they were deactivating their account in response to the UI retirement

Spread

Zach's thread began to be filled with complaints about the new website, with many users saying they were going to deactivate or delete their accounts in protest.
On May 21, 2025, user RamdomGuy2013 posted an image called "Sunset" (shown below), being a collage of prominent users on an island watching the sun set over the website, which as of August 19, 2025 has 103 likes, over 6,400 views and 157 comments.[2]
RamdomGuy3013 also posted a thread titled "KnowYourMeme Sunset", complaining of the sunsetting of the old UI and as of August 19, 2025 has over 7,500 views. [3]
These all garnered attention from the KnowYourMeme community, with a number of veteran and legacy users seeing this as the last straw to them, sharing their favourite memories from the website and deactivating or deleting their accounts in protest.
Many users saw this matching the pattern of enshittification, with a new, advertiser-friendly layout being forced on users despite having unpatched bugs.


<iframe width="560" height="315" src="https://www.youtube.com/embed/eijdNQMYikY?si=Gfz44oWH0-cyqUl3" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

This website's community was the best one I've ever been a part of. Even as a silent lurker.

I'm sorry for any missing users that you think should have been included in this image. I didn't have the image file or time for all of them. Or because they simply slipped my mind cause there were a lot of users to remember and I did this image on a "screw it, just wing it and work on memory" aproach since I didn't know how much time I and this classic layout had left.

Just know, that if I had the infinite time, brain power and image space, I would add most of the active and memorable KYM users into this image.

So if you aren't in this image, don't feel bad, cause I would add you do it if things were different. There simply wasn't space and time for all. Just know you're in this image in spirit.

And with the coming sunset of this era of Know Your Meme, I just want to say to those that know me, to those that don't me, to those that are still here in this website and are planning to stay, and to those that have already deactivated themselfs with no intentions to ever coming back.

I say to all of you, the following:

"I'm going to freaking miss all of you. Even the ones that I never liked or interacted with. Cause all of you together made this website a fun place to always come back for 10+ years. Thank you for all the memes, news, helpful information + tipbits, and all the good times and smiles you gave me on the other side of my screen. Goodbye. And may we cross paths again in good terms in this ocean called the Internet."




~ if ~♪
this is the end, ~♫
then, ~♪
at least it's a ending we all will share as one, ~♫

♪~~~now dream a good meme!~~~♪

... causeeee ~♬

maybe the meme we needed to know, ~♫

♪~~ was the users we came across along the waaaaay ~~♪

External References

[1] KnowYourMeme Forums – Old Site Being Sunset

[2] KnowYourMeme – Sunset

[3] KnowYourMeme Forums – KnowYourMeme Sunset


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Comments ( 183 )

  • tigris115 - 6 months ago

    I don't know why KYM insists on keeping this UI as it's not only horrifically buggy but has also slowed traffic to a crawl. Even trending images reflect this, with stuff still there from September.

    I don't know why KYM insists on keeping this UI as it's not only horrifically buggy but has also slowed traffic to a crawl. Even trending images reflect this, with stuff still there from September.

    • Balbo - 7 months ago

      Never did much around here beside lurking, but R.I.P Know your meme, i hope that at least your necrotic body will still work as an archive for so much random obscure advice animals memes and softcore prono

      Never did much around here beside lurking, but R.I.P Know your meme, i hope that at least your necrotic body will still work as an archive for so much random obscure advice animals memes and softcore prono

      • Magic Cat Boy - 8 months ago

        It's funny when you click every one of the user's profile the old ui is still there.

        It's funny when you click every one of the user's profile the old ui is still there.

        • Glacial - 7 months ago

          But if you close your eyes~

          But if you close your eyes~

          • Glacial - 7 months ago

            THE FUCK DO YOU MEAN EMOJIS WON'T RENDER

            THE FUCK DO YOU MEAN EMOJIS WON'T RENDER

        • SPACERACER - 8 months ago

          Επέσατε θύματα αδέλφια εσείς

          Σε άνιση πάλη κι αγω-ω-ώ-ω-να

          Επέσατε θύματα αδέλφια εσείς

          Σε άνιση πάλη κι αγω-ω-ώ-ω-να

          • Glacial - 8 months ago

            LOOKS LIKE DELETING YOUR CRINGE TAKES IS BACK ON THE MENU, BOYS

            LOOKS LIKE DELETING YOUR CRINGE TAKES IS BACK ON THE MENU, BOYS

            • Serval - 8 months ago

              I've been a lurker here since around when the gamergate stuff was happening, but I've only made my account relatively recently. I've enjoyed learning what was currently popular through the trending images tab and enjoyed reading banter in the comments section. This place even helped me find artists such as centurii-chan and Khyle.

              I hope this site improves somehow (The new trending tab sucks), but good luck to the users in the meantime; I've got a lot I'm thankful for because of them

              I've been a lurker here since around when the gamergate stuff was happening, but I've only made my account relatively recently. I've enjoyed learning what was currently popular through the trending images tab and enjoyed reading banter in the comments section. This place even helped me find artists such as centurii-chan and Khyle.

              I hope this site improves somehow (The new trending tab sucks), but good luck to the users in the meantime; I've got a lot I'm thankful for because of them

              • gnolex - 9 months ago

                So this is the way Know Your Meme ends, not with a bang but a whimper. I've been visiting this place for well over a decade, 1/3 of my life. It's a shame to see it go this path.

                So this is the way Know Your Meme ends, not with a bang but a whimper. I've been visiting this place for well over a decade, 1/3 of my life. It's a shame to see it go this path.

                • KozaChain - 9 months ago

                  The trending images has turned to an almost constant static set of images for weeks now. This sure doesn't feel like an improvement.

                  The trending images has turned to an almost constant static set of images for weeks now. This sure doesn't feel like an improvement.

                  • MisterMyr - 9 months ago

                    "If it works, don't fix it", is what should have been in mind before the UI was changed. I loved the variety of funny comments and images of this site and how it reminded me of old 2000's era websites/forums, and sad to see all of that potentially disappear into nothingness. Seeing as so many old users having already left because of the unwanted change doesn't seem like a good sign.

                    "If it works, don't fix it", is what should have been in mind before the UI was changed. I loved the variety of funny comments and images of this site and how it reminded me of old 2000's era websites/forums, and sad to see all of that potentially disappear into nothingness. Seeing as so many old users having already left because of the unwanted change doesn't seem like a good sign.

                    • Always Right - 9 months ago

                      This is bad and the admins should feel bad

                      This is bad and the admins should feel bad

                      • Goatllama - 6 months ago

                        Very appropriate username

                        Very appropriate username

                      • :̶.̶|̶:̶;̶ - 9 months ago

                        Given that they so clearly don't give a fuck I'm honestly surprised they haven't just nuked the comments section and replaced it with a Facebook or Disqus embed and the forums with a Reddit link like every other site did 10 years ago.

                        I'm not even sure what's worse at this point. Like this is very obviously killing the community, just slowly instead of a quick death

                        Given that they so clearly don't give a fuck I'm honestly surprised they haven't just nuked the comments section and replaced it with a Facebook or Disqus embed and the forums with a Reddit link like every other site did 10 years ago.

                        I'm not even sure what's worse at this point. Like this is very obviously killing the community, just slowly instead of a quick death

                        • No!! - 9 months ago

                          "And the forums with a reddit link"

                          I want to die

                          "And the forums with a reddit link"

                          I want to die

                        • No!! - 9 months ago

                          Still no edit button btw

                          Still no edit button btw

                          • PoliticalCoomer - 9 months ago

                            How the fuck did they make things worse again? Honestly they should have binned the redesign not the old us, cause none of these fucking problems were there before this shitty redesign started. Are they trying to code with ai or some shit like that?

                            How the fuck did they make things worse again? Honestly they should have binned the redesign not the old us, cause none of these fucking problems were there before this shitty redesign started. Are they trying to code with ai or some shit like that?

                            • Nitpicker - 9 months ago

                              replies don't appear under the comments they're replying to anymore, surely this issue will be noticed and fixed within a reasonable amount of time

                              replies don't appear under the comments they're replying to anymore, surely this issue will be noticed and fixed within a reasonable amount of time

                              • TheHolyEmpress - 9 months ago

                                It's one step forward and ten back with whoever is coding this. How do you screw up so badly?

                                Hire someone competent, for heaven's sake.

                                It's one step forward and ten back with whoever is coding this. How do you screw up so badly?

                                Hire someone competent, for heaven's sake.

                                • CrazyCal999 - 9 months ago

                                  I have literally zero doubt at this point that the venture capital bros who own this site have decreed that the new UI's code will be written and maintained by ChatGPT or some bullshit as a cost-saving measure. Like, genuinely, the fact that this keeps getting WORSE makes me think that this is some AI-powered vibe coding shit and that nobody who actually knows what they're doing is touching this.

                                  (for context until this godawful bullshit is fixed: this comment is a reply to TheHolyEmpress's comment two down from here. isn't this new UI just fucking FABULOUS????)

                                  I have literally zero doubt at this point that the venture capital bros who own this site have decreed that the new UI's code will be written and maintained by ChatGPT or some bullshit as a cost-saving measure. Like, genuinely, the fact that this keeps getting WORSE makes me think that this is some AI-powered vibe coding shit and that nobody who actually knows what they're doing is touching this.

                                  (for context until this godawful bullshit is fixed: this comment is a reply to TheHolyEmpress's comment two down from here. isn't this new UI just fucking FABULOUS????)

                                • Nitpicker - 9 months ago

                                  AND YOU CAN'T DELETE COMMENTS ANYMORE
                                  OH FUCK OH SHIT

                                  AND YOU CAN'T DELETE COMMENTS ANYMORE
                                  OH FUCK OH SHIT

                                • Glacial - 9 months ago

                                  Let's see…

                                  Left a reply to a comment, it got shown at a completely different point in the comments section at the top level without any way of knowing what it's a reply to, making it look like schizoposting.
                                  On top of not being able to edit comments (which is fine), the option to delete comments has also been removed, both on the new AND old designs where the old design can still be used.
                                  Comment voting no longer disables the voting options upon leaving a vote already, instead just telling you via an alert message that you "can't vote twice" upon trying.
                                  Add Comment button, since the beginning, STILL overlaps the text box, obscuring some of it.
                                  Profiles still use the old design which, while good, cripples some functionality like leaderboards and commenting on profiles.

                                  KYM, forget falling apart at the seams. You've literally just turned this site's social systems into a massive clump of fabrics on the floor with little rhyme or reason.

                                  Let's see…

                                  Left a reply to a comment, it got shown at a completely different point in the comments section at the top level without any way of knowing what it's a reply to, making it look like schizoposting.
                                  On top of not being able to edit comments (which is fine), the option to delete comments has also been removed, both on the new AND old designs where the old design can still be used.
                                  Comment voting no longer disables the voting options upon leaving a vote already, instead just telling you via an alert message that you "can't vote twice" upon trying.
                                  Add Comment button, since the beginning, STILL overlaps the text box, obscuring some of it.
                                  Profiles still use the old design which, while good, cripples some functionality like leaderboards and commenting on profiles.

                                  KYM, forget falling apart at the seams. You've literally just turned this site's social systems into a massive clump of fabrics on the floor with little rhyme or reason.

                                  • Chouseng - 9 months ago

                                    Replying to your comment to test that out in case you're to gaslitght me.

                                    Otherwise HOW does a site screw up so badly?!

                                    Replying to your comment to test that out in case you're to gaslitght me.

                                    Otherwise HOW does a site screw up so badly?!

                                    • CrazyCal999 - 9 months ago

                                      it's legitimately impossible to follow conversations in the comments section any more. hell this comment that i'm currently posting? nobody is going to be able to tell that it's a reply to another comment.

                                      it's legitimately impossible to follow conversations in the comments section any more. hell this comment that i'm currently posting? nobody is going to be able to tell that it's a reply to another comment.

                                      • blank profile pic - 9 months ago

                                        yeah…i haven't veered away even slightly from potentially convincing myself this site should just be nuked
                                        a new one is starting to look fairly likely (even if it'll take time) and we always have archival sites to fall back on
                                        problem is i hope it doesn't just come out of nowhere and there's time to prepare

                                        yeah…i haven't veered away even slightly from potentially convincing myself this site should just be nuked
                                        a new one is starting to look fairly likely (even if it'll take time) and we always have archival sites to fall back on
                                        problem is i hope it doesn't just come out of nowhere and there's time to prepare

                                    • Phhase - 9 months ago

                                      Good page. +1 confirm, as the tradition goes.

                                      Good page. +1 confirm, as the tradition goes.

                                      • Rainbow Crash - 9 months ago

                                        KYM peaked many years before and was sliding gradually for several years now but this UI pretty much destroyed any chance of a comeback. I'm glad to have seen it in its best version back then.

                                        KYM peaked many years before and was sliding gradually for several years now but this UI pretty much destroyed any chance of a comeback. I'm glad to have seen it in its best version back then.

                                        • CrazyCal999 - 9 months ago

                                          I joined up during gamergate, in my edgy teen days. In my limited, ignorant opinion as someone who never really participated in the forums, there was a brief golden age for this site from like, 2018 to 2022 where this was truly one of my favorite places to go for entertainment news, memes, and even current events. Now… JESUS. I can barely stand to LOOK at the site with this UI.

                                          I joined up during gamergate, in my edgy teen days. In my limited, ignorant opinion as someone who never really participated in the forums, there was a brief golden age for this site from like, 2018 to 2022 where this was truly one of my favorite places to go for entertainment news, memes, and even current events. Now… JESUS. I can barely stand to LOOK at the site with this UI.

                                        • Juicydeath1025 - 9 months ago

                                          You know this is kind of wholesome but also bitter-sweet at the same time. Really wish the new UI didn't nuke the past leaderboard stats but those seem like they will be lost to time…

                                          You know this is kind of wholesome but also bitter-sweet at the same time. Really wish the new UI didn't nuke the past leaderboard stats but those seem like they will be lost to time…

                                          • LetsGoRalts - 9 months ago

                                            I was wondering if someone would make a fan-made legacy version of KYM, I doubt that this will ever happen.

                                            I was wondering if someone would make a fan-made legacy version of KYM, I doubt that this will ever happen.

                                            • No!! - 9 months ago

                                              Wll we are trying to…but I share your doubts shit has been kind of hard

                                              Wll we are trying to…but I share your doubts shit has been kind of hard

                                              • No!! - 9 months ago

                                                emphasis on we…I am just the programmer, we have another guy as the leader, other guys trying to come up with the rules and what to do, two other guys are responsible for modding the discord server and keeping me on a leach,some for moral support and memes and we have two artists too.

                                                We REALLY need another programmer, like we could use as many programmers as possible… but what you gonna do…

                                                So there is that

                                                emphasis on we…I am just the programmer, we have another guy as the leader, other guys trying to come up with the rules and what to do, two other guys are responsible for modding the discord server and keeping me on a leach,some for moral support and memes and we have two artists too.

                                                We REALLY need another programmer, like we could use as many programmers as possible… but what you gonna do…

                                                So there is that

                                            • No!! - 9 months ago

                                              Dont fret, with the power of pirated dreamweaver I got this fam:

                                              Dont fret, with the power of pirated dreamweaver I got this fam:

                                              • seventhsoul - 9 months ago

                                                Congrats, dude. Congrats.

                                                Congrats, dude. Congrats.

                                                • No!! - 9 months ago

                                                  Alternate, less eye straining theme

                                                  Alternate, less eye straining theme

                                                • No!! - 9 months ago

                                                  Dont fret, with the power of pirated dreamweaver I got this fam:

                                                  Dont fret, with the power of pirated dreamweaver I got this fam:

                                                  • VinLAURiA - 9 months ago

                                                    You know, maybe with your incessant posting on every single discussion still active on this site, you're only serving to drive people away even faster? Ever think of that? Take a goddamn break before you do even further damage, for Christ's sake.

                                                    You know, maybe with your incessant posting on every single discussion still active on this site, you're only serving to drive people away even faster? Ever think of that? Take a goddamn break before you do even further damage, for Christ's sake.

                                                    • blank profile pic - 9 months ago

                                                      Y'know if this was just another one of his ramblings then I'd be fine with you saying that, but this post is him taking a shot at making his own, potentially better version of the site. Something he explicitly promised he'd do. Several times.
                                                      I fail to see how keeping your word is a bad thing.

                                                      Y'know if this was just another one of his ramblings then I'd be fine with you saying that, but this post is him taking a shot at making his own, potentially better version of the site. Something he explicitly promised he'd do. Several times.
                                                      I fail to see how keeping your word is a bad thing.

                                                      • VinLAURiA - 9 months ago

                                                        That's fair. I was responding less to that particular post and just picking a random one among the deluge to comment on, but I get your point.

                                                        That's fair. I was responding less to that particular post and just picking a random one among the deluge to comment on, but I get your point.

                                                        • No!! - 9 months ago

                                                          in relation to your original comment, no offence but unless you can show me how to build a time machine it really doesnt matter anymore like at all…

                                                          in relation to your original comment, no offence but unless you can show me how to build a time machine it really doesnt matter anymore like at all…

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