Appetite for a Better World
ProVeg International works to accelerate the transition to a sustainable global food system by making plant-rich foods and alternative proteins more accessible and appealing.
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Latest updates and news
The £2.8 billion opportunity UK supermarkets are leaving on the shelf
New analysis identifies protein diversification as a primary lever for profit quality and portfolio resilience…
Plant-Rich Europe: a united call to reshape the future of food retail
Retailers and civil society organisations gather in Berlin for the launch of the Plant-Rich Europe call to…
Welcome ProVeg’s new Youth Board!
We are excited to announce our new Youth Board for 2026-2027! These passionate young activists will help our…
ProVeg 2025 Impact Report
2025 has been a powerful step forward in accelerating the global shift towards more plant-based food systems. From influencing policy and supporting businesses, to reaching millions through campaigns and education, our work continues to grow in both scale and impact.Our 2025 Impact Report brings together the results of that collective effort.
Press releases
ProVeg Food Innovation Challenge 2026 spotlights China’s next generation of sustainable food innovators
Student-led, alternative protein innovation wins top honours as ProVeg China strengthens bridge between academia…
ProVeg Incubator Opens Applications for Second Cohort of ‘Fast-track to Impact’ Programme to Support Next Wave of Alt-Protein Pioneers
Building on the success of its newly evolved model, the ProVeg Incubator is now accepting applications for…
UK retailers risk missing £2.8 billion opportunity as alternative protein market matures
New analysis identifies protein diversification as a primary lever for profit quality and portfolio resilience…
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We are ProVeg
Many of the world’s most pressing problems share a common cause – animal agriculture, which contributes to climate change, lifestyle diseases, global hunger, and animal suffering. ProVeg is dedicated to ushering change and raising awareness to tackle these problems through diet and food-systems transformation.
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- Plant-based food sector developments and innovations.
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5 good reasons to be ProVeg
Following a plant-based diet has a positive effect on…
Plant-based nutrition
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More About Us
The ProVeg team
ProVeg has offices in 14 countries across five continents and is active around the world. We work with decision-making bodies, companies, investors, the media, and the general public to help the world transition to a society and economy that are less reliant on animal agriculture and more sustainable for all humans, animals, and our planet.
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Our Supporters
Over the last few years, I have become increasingly concerned with animal rights. I really hope we can speed up the protein revolution. There are some organizations such as ProVeg that I think are really awesome. They are working in a very goal-oriented way to remove animals from the food chain.
Rutger Bregman
Author of Utopia for Realists, HumanKind
I support ProVeg because they are a powerful trailblazer in the plant-based movement, educating people and health professionals about the benefits of plant-based eating.
Dr. Michael Greger
Founder of Nutritionfacts.org and author of How Not to Die
ProVeg has played a key role in helping understand the plant based network, and assisted in getting important international linkages with like-minded plant based food alliances in the EU, USA, Canada, China, UK and other important institutions.
Sanjay Sethi
Executive Director, Plant Based Foods Industry Association
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You can help build a world where animals are not used for food and help more people transition to a plant-based diet.
