Virtual try-on: Gimmick or soon to solve the industry’s returns problem?
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By Megan Robinson11 May 2026
Virtual try-on and augmented reality (AR) are not new innovations, yet more brands and retailers are investing in this space. Fashion powerhouse Zara is one of them.
Zara launched virtual try-on in its app in December, and in the following four months, it has seen 7 million sessions across over 45 markets.
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Virtual try-on and augmented reality (AR) are not new innovations, yet more brands and retailers are investing in this space. Fashion powerhouse Zara is one of them.
https://www.retail-week.com/technology/virtual-try-on-gimmick-or-soon-to-solve-the-industrys-returns-problem/7051132.article