Among the countless musical genres and subgenres that never stop blooming – and wilting – in the teeming world of the underground, "hyperpop" (around since the late 2010s) has finally spread widely enough to make you want to understand exactly what it is. Hyperpop already has a rich history with pioneers (A. G. Cook, Dylan Brady), icons (Sophie, Charli XCX, Arca) and copious descendants (Hannah Diamond, Shygirl, Slayyyter, Gupi, Dorian Electra, PinkPantheress). It's also made its way to France, with artists including Ascendant Vierge, Nömak, Owlle, Regina Demina, Timothée Joly, Planet 1999, Eloi and Oklou. This movement celebrating an excessive vision of popular music refers less to a style than to the desire to embrace them all, with the frenetically digitized gluttony particular to the internet generation.
"In a way, my laptop is an extension of my mind, like a prosthetic. It gives my work a depth that I would never achieve if I were composing songs on a piano," said the English producer, composer and singer A. G. Cook in 2020. The very name of his label PC Music, created in 2013, says everything about his geeky obsessions.
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