Over the years, Toronto has quietly become a major player in film and television, to the tune of a $2 billion production spend in 2017—an all-time high for the city, which has been nicknamed Hollywood North. And if you use cultish adoration as your measure, one of its greatest exports is Schitt’s Creek, a quirky comedy about the Roses, a wealthy family that is forced to move to a middle-of-nowhere town after being defrauded by its financial manager.
The show—which shoots at Toronto’s Pinewood Studios—is a family affair, created by Best in Show star Eugene Levy and son, Daniel Levy, who also play father and son in the series, and co-starring Eugene’s daughter, Sarah, as Twyla, the friendly diner waitress.
This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.
This story first appeared in the May 27, 2019, issue of Adweek magazine. Click here to subscribe.
