Retail Sales Of Licensed Merchandise Based On $ 100 MM+ Entertainment Character Properties The Licensing Letter 2019
Bookreader Item Preview
Retail Sales of Licensed Merchandise Based on $100MM+# Entertainment/Character Properties
November 18, 2019
This chart was most recencently updated November 2019 in conjunction with an analysis of entertainment/character properties generating more than $100 million in licensed retail sales in the U.S. and Canada.
For more information on TLL’s methodology, click here.
Figures in Millions
RANK, PROPERTY (LICENSOR) U.S. & CANADA OUTSIDE U.S. & CANADA GLOBAL SHARE 2018 OF RETAIL RETAIL RETAIL CHANGE, RETAIL RETAIL CHANGE, RETAIL RETAIL CHANGE,
SALES, SALES, 2017- SALES, SALES, 2017- SALES, SALES, 2017- Pare 2018 2017 2018 2018 2017 2018 2018 2017 2018 Us) 5
CANADA,
2018
1 Mickey & MinnieDisney $1,304 $1,291 1% $1,962 $1,942 1% $3,265 $3,233 1% 39.9% 2 Paw PatrolNickelodeon $1,061 $1,050 1% $750 $500 50% $1,811 $1,550 17% 58.6% 3 Star WarsDisney $941 $1,176 -20% $982 $1,227 -20% $1,923 $2,403 -20% 48.9% 4 Marvel AvengersDisney $833 $537 55% $965 $689 40% $1,798 $1,227 47% 46.3% 5 Disney PrincessDisney $734 $863 -15% $953 $1,270 -25% $1,686 $2,133 -21% 43.5% 6 WWEWWE $719 $726 -1% $283 $248 14% $1,002 $974 3% 71.7% 7 Teenage Mutant Ninja $714 $649 10% $199 $174 14% $912 $823 11% 78.2%
TurtlesNickelodeon
8 Hello KittySanrio $601 $639 -6% $2,044 $2,024 1% $2,645 $2,663 -1% 22.7% 9 PJ MaskseOne $594 $180 230% $323 $170 90% $917 $350 162% 64.8% 10 Frozen Disney $562 $803 -30% $450 $600 -25% $1,013 $1,404 -28% 55.5% 11 Winnie the PoohDisney $493 $479 3% $1,182 $1,171 1% $1,675 $1,649 2% 29.4% 12 PeanutsDHX Media $464 $459 1% $1,198 $1,099 9% $1,662 $1,558 7% 27.9%
Notes: Figures are for retail sales of all licensed merchandise for calendar years 2016-2017.
Does not include: Content licensing such as DVDs; products created through in-house divisions rather than through licensing agreements with third parties (e.g. toys at Mattel or Hasbro or Pokémon video games from Nintendo); or nonretail products such as touring shows, theme park attractions, cruises, gambling/lotteries, and the like.
N/A=Not applicable. F/A=First appearance. *Restated.
1/2/24, 7:32 PM
RANK, 2018
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
PROPERTY (LICENSOR)
Sesame StreetSesame
Workshop
BatmanWarner Bros.
Spider-ManDisney
MinecraftMojang/Microsoft
My Little PonyHasbro
ShopkinsMoose Toys
Thomas & FriendsMattel
SupermanWarner Bros.
Peppa PigeOne
SpongeBob
SquarePantsNickelodeon
TransformersHasbro
Power RangersHasbro
PokémonPokémon Co.
Looney TunesWarner
Bros.
Harry Potter/Wizarding WorldWarner Bros.
BarbieMattel
Star TrekCBS
Simpsons20th Century
Fox
The IncrediblesDisney
Jurassic WorldUniversal
Total
RETAIL SALES, 2018
$450
$425
$381
$337
$331
$310
$290
$274
$243
$207
$205
$203
$201
$195
$175
$173
$139
$122
$105
$103
$13,888
U.S. & CANADA
RETAIL SALES, 2017
$469
$472
$477
$321
$328
$138
$293
$323
$231
$201
$410
$406
$186
$206
N/A
$188
$138
$144
N/A
N/A
$13,781
Figures in Millions
CHANGE,
20172018
4%
-10%
-20%
5%
1%
125%
-1%
-15%
5%
3%
-50%
-50%
8%
-5%
N/A
-8%
1%
-15%
N/A
N/A
1%
OUTSIDE U.S. & CANADA
RETAIL SALES, 2018
$250
$414
$694
$394
$359
$385
$438
$359
$1,027
$552
$218
$79
$296
$401
$330
$114
$52
$133
$80
$250
$18,115
Notes: Figures are for retail sales of all licensed merchandise for calendar years 2016-2017. Does not include: Content licensing such as DVDs; products created through in-house divisions rather than through licensing agreements with third parties (e.g. toys at Mattel
or Hasbro or Pokémon video games from Nintendo); or nonretail products such as touring shows, theme park attractions, cruises, gambling/lotteries, and the like. N/A=Not applicable. F/A=First appearance. *Restated.
RETAIL SALES, 2017
$255
$552
$925
$358
$332
$220
$434
$399
$1,007
$512
$242
$143
$287
$418
N/A
$111
$42
$153
N/A
N/A
$17,506
Filed Under: Entertainment/Character, TLL, TLL Charts, Other, Articles, Entertainment
https://www.thelicensingletter.com/100mil-chart/
CHANGE,
20172018
-2%
-25%
-25%
10%
8%
75%
1%
-10%
2%
8%
-10%
-45%
3%
A%
N/A
2%
25%
-13%
N/A
N/A
3%
RETAIL SALES, 2018
$700
$839
$1,075
$731
$690
$695
$727
$634
$1,270
$759
$423
$281
$497
$597
$505
$287
$192
$255
$185
$353
$32,003
GLOBAL
RETAIL SALES, 2017
$724
$1,024
$1,402
$679
$660
$358
$726
$722
$1,238
$712
$652
$548
$473
$624
$505
$300
$180
$297
$185
$353
$32,330
CHANGE, 20172018
-3%
-18%
-23%
8%
5%
94%
0%
-12%
3%
7%
-35%
-49%
5%
A%
N/A
~A%
7%
-14%
N/A
N/A
-1%
Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties - The Licensing Letter
SHARE OF RETAIL
SALES IN
U.S. &
CANADA,
2018
64.3%
50.6%
35.5%
46.1%
48.0%
44.6%
39.8%
43.3%
19.1%
27.2%
48.5%
72.1%
40.5%
32.8%
34.7%
60.3%
72.7%
47.9%
56.8%
29.2%
43.4%
2/3
1/2/24, 7:32 PM Retail Sales of Licensed Merchandise Based on $100MM+ Entertainment/Character Properties - The Licensing Letter Tagged With: Dreamworks, Universal, Pokémon Company Intl., Mojang, DHX Media, CBS, Moose Toys, Cartoon Network, Rovio, Paws Inc., King Features, Activision, Microsoft, Sesame Workshop, Sanrio, WWE, Mattel, eOne, Nickelodeon, Saban, Warner Bros., 20th Century Fox, Disney
