Information
September 30, 2024
DAIICHIKOSHO CO., LTD.
The birth of DAM's sound logo!
To commemorate the 30th anniversary of the commercial karaoke system "DAM," DAIICHIKOSHO CO., LTD. has created a sound logo that expresses the DAM brand image through music. ※ It will be used in various situations as a tool to promote the use of DAM, such as in commercials starting from October 2024.
■ Purpose of Creating the DAM Sound Logo
By expressing the charm and features of DAM, which has been loved by many since its launch in April 1994, through sound, we aim to deepen familiarity and affection for DAM.
We will utilize it in various promotional scenes and consistently communicate the DAM brand.
*What is a sound logo?
A 'sound symbol' to strongly imprint the company name or product name through sound effects and melody. It is mainly used in TV and radio commercials.
■ About the DAM Sound Logo
〇Sound characteristics
・Expressed with a sound that remains in the listener's ear, reflecting the universality of DAM.
・The simple yet friendly melody line is created with a positive image towards the future.
・Creates a sense of uplift through voice and sound effects.
(1) Sound logo
The sound logo expresses the charm and features of DAM in about two seconds of sound.
(2) Sound Logo / Long Version
The long version expresses the sound logo in about 10 seconds and will be used when starting up DAM equipment in the future.
■ Creator
New K
Beatmaker / Responsible for lyrics, composition, and arrangement for the male-female electro-pop duo 'FUNLETTERS'.
In addition to providing music for up-and-coming artists such as the creative unit 'Dadada!' centered around Itsuka from Charisma.com, 'YUKI', 'Akko Gorilla', 'Zoomgals', 'OHTORA', etc., they are also involved in various commercial music and soundtracks.
