Label Gen26
The Label
The label of our Education Program dedicated to projects aimed at the generation of young people who will experience the Milano Cortina 2026 Olympic and Paralympic Games as protagonists.
The use of the Sub-brand Gen26
Gen26 allows schools of all levels across the country, as well as all youth groups, to embrace the belief of the International Olympic Committee: "A better world through sport."
The Gen26 program was officially launched in 2023 in collaboration with the Ministry of Education and Merit, CONI, and CIP, with the aim of building bridges between the educational and youth sectors and the sports movement.
The goal is to engage younger generations in the major Olympic project, inspire them through Olympic and Paralympic values, and encourage them to adopt a healthy lifestyle and participate in physical activity. All of this is made possible through the attribution of the Gen26 label to initiatives that qualify.
Among the objectives of the Gen26 label:
- Integrating Olympic and Paralympic values, particularly respect, equality, non-discrimination, and inclusion
- Supporting structured and recognized projects from local youth and sports organizations.
- Participating in Olympic and Paralympic promotional events
- Supporting local athletes
- Promoting training in the skills needed to organize a major event and spreading knowledge related to the Olympic and Paralympic world
Frequently Asked Questions
The Olympic Winter Games Milano Cortina 2026 will be held from 6 to 22 February 2026 and the Milano Cortina 2026 Paralympic Winter Games from 6 to 15 March 2026.
The Olympic and Paralympic Winter Games Milano Cortina 2026 will be spread over an area of more than 22,000 sq km. In addition to Milano and Cortina d'Ampezzo, competitions and ceremonies will also take place in Bormio and Livigno in Valtellina, Predazzo and Tesero in Val di Fiemme, Anterselva/Antholz and Verona. Discover all the venues on the interactive map.
Tickets will be exclusively digital and available only on the official ticketing platform (tickets.milanocortina2026.org). Each person will be able to purchase up to a maximum of 25 tickets.
You can find all the information on how to purchase Olympic and Paralympic tickets, official hospitality opportunities, and travel and accommodation packages by clicking on the Ticketing and Hospitality buttons at the top of the page.
You can buy products from the first Milano Cortina 2026 clothing collections and official merchandise on our online shop.
