Iconic Posters
What are the Iconic Posters
The Iconic Posters have always represented one of the most emblematic forms of dialogue between art and sport.
Created to visually capture the identity of each edition, they are recognized by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) as true cultural symbols.
Born from the collaboration between Fondazione Milano Cortina 2026 and Triennale Milano, this tradition is renewed through a contemporary and inclusive lens, deeply connected to the host territories. The two artworks, both created by contemporary female artists, embody the dual essence of the Games: on one hand, the energy and excitement of the competitions; on the other, the connection to the atmospheres, landscapes, and collective spirit that make this extraordinary adventure possible.
Visione Olimpica by Olimpia Zagnoli
The Olympic Iconic Poster captures the spirit of the Games through an immediate and vibrant language. The artwork captures the energy and personality of those who experience the Olympic, merging in a single image the creativity of Milano — city of design and fashion — with the beauty and strength of Cortina d’Ampezzo's alpine landscape. Through a playful and symbolic vision, the poster becomes an emblem of the Olympic spirit: a broad perspective on the world that celebrates diversity and the enthusiasm of all who take part in the Games.
Courage by Carolina Altavilla
The Paralympic Iconic Poster, created by Carolina Altavilla, is a tribute to community and inclusion. The artwork celebrates the power of sport to unite, support and inspire, conveying a universal message of belonging and solidarity. Designed in a contemporary style free from stereotypes, the poster embodies the strength of the Paralympic spirit, where no one is left on the sidelines. The motto “We participate as a community” encapsulates this shared vision: joining together, contributing to a single, collective story.
