Agenda-setting intelligence, analysis and advice for the global fashion community.
Join BoF Professional today. Start your 14-day trial for just $1.
Start Your Free Trial of BoF Professional
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
The fragrance boom is being driven by “neo-gourmands,” experimental and offbeat scents that take food notes like cold milk or sea salt to artisanal dimensions.
Fragrance may be booming, but the premium category has cratered compared to high-end niche perfumes and affordable body and hair mists that have become an expansion focus for brands.
Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.
By shedding its food and ice cream businesses, Unilever is betting big on beauty. But matching the scale, valuation and category depth of rivals like L’Oréal and The Estée Lauder Companies will require sharper focus and strategic discipline.
The L’Oréal-licensed fashion line is launching a new 'haute perfumery' collection, in addition to its more masstige Replica line, to capture an emerging class of scent ‘connoisseurs.'
Increasingly, beauty brands that target high-net-worth individuals are not competing against their Sephora shelfmates. They’re competing against luxury experiences or goods, like a stay at the Amangiri or a trip to a top plastic surgeon.
The L’Oréal-owned brand has grown considerably since becoming known for its cult-cool hand soap, leaving room for challengers like Evolvetogether, Commune and Sangre de Fruta to take its place.
One of the highest-traffic beauty sites in the world, the perfume directory has become a magnet for both brand awareness and controversy.
The retailer confirmed negotiations to acquire a majority stake in the clean skincare brand, as it looks to further consolidate its foothold in the booming Indian beauty market.
On his first visit to Shanghai since before the pandemic, Imran Amed finds a market that has fundamentally changed — from status spending to stealth wealth, from megabrands to homegrown labels, from fashion focus to lifestyle emphasis — and asks, can Western brands catch up?
The luxury giant has filed its roadmap to exit Chapter 11 this summer, confirming it will not sell Bergdorf Goodman. Under the new deal, bankruptcy lenders will take full ownership, wipe away billions in debt and set the stage for a leaner, more profitable operation.
