This weekend, hordes of skiers dressed in neon snowsuits and polarized sunglasses will crowd onto what’s known as The Beach at Sugarloaf, a patio outside the base lodge, where they’ll down hazy IPAs and pump their open palms in the air as one reggae band after another takes the stage.
Reggae Fest, in its 38th year, typically draws some 10,000 people to the Carrabassett Valley resort for the weekend-long celebration, marketed as “the biggest party on the East Coast.”
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