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Swimmers run into Casco Bay at East End Beach in July 2024. (Sofia Aldinio/Staff Photographer)

PORTLAND — For some sauna fans, nothing is more exhilarating than bursting from a hot therapy session and running headlong into cold ocean waves.

They’ll have an opportunity to experience a Casco Bay cold plunge next weekend at East End Beach.

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Kelley writes about Maine businesses large and small, focusing on economic development, workforce initiatives and the state’s leading business organizations. Her wider experience includes municipal and...

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    1. Comment by Watcher24.

      Portland either caters to the ultra-wealthy or the non-contributing addicts and mentally unstable while the middle class struggles and the city falls apart.

      • Reply by MrJones.

        The Promenade is there for all, wealthy and poor, for free. I don't understand how you point applies here.

        Don't like the idea of the sauna? Don't use it.

      • Reply by Watcher24.

        Mr. Jones- I think Portland NEEDS a lot of things however saunas on the beach do not make the top 100.

    2. Comment by lisa.

      Cool!

      • Comment by Su.

        Don't saunas usually require a shower prior to entry and to sit on a towel?

        • Comment by 62.

          Does this open the door for the city to allow other "mobile" enterprises to take up permanent/seasonal rentals? Elitism seems to be winning the battle for Portland, can't wait to see the new tRump Tower replace Fort Gorges.

          • Reply by wordsmith.

            I prefer seeing the natural body of the area. Not much on cluttering it up with more human artifacts.

          • Reply by MrJones.

            Oh, sure, and me too. But the sauna, if I understand correctly, will be up in the parking lot with those human artifacts that cars are, and (I think) at least one food truck, so not blocking any view of the sea from the trail along the water on the Promenade, which is where I usually do my walking there.

        • Comment by kportindependent.

          Anyone who has enjoyed a real sauna experience in Europe will know that the required clothing is next to nothing.

          Make that nothing.

          I doubt this will be a 'real' sauna. More like a hot, soggy sweat in swimming clothes. Good luck with that - but don't call it a sauna.

          • Comment by ArcherBunker.

            For those Rich People that move here.

            • Reply by ArcherBunker.

              Whatever floats your boat Mr. Jones.

            • Reply by MrJones.

              Sorry, but that's not much of a workable definition of "rich". It's well overbroad. If someone has a dollar more than me, that doesn't make them rich, in my eyes. Or 32 dollars to spend on a sauna, for that matter. Anyway, maybe you should ask Archer what he means by it, since he seems to be the one concerned about rich people moving to Maine.

          • Comment by mgtwiley.

            Good luck with this innovative business!

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