NestlĂŠ, the Swiss food giant, reported that roughly 12 tonsâabout 413,793 barsâof its KitKat chocolate were stolen after departing a production facility in Italy earlier this week. The truck was on its way to Poland.
According to the Associated Press (AP), the company said in a statement on Friday that âthe vehicle and its load are still nowhere to be found.â The shipment of wafer-filled chocolate bars was lost in transit between manufacturing and distribution. The products were intended for sale across various European markets, the company added.
NestlĂŠ warned that the stolen bars could appear on unauthorised sales channels across Europe. However, it emphasised that each bar carries a unique batch code, making it possible to trace them.
The incident quickly went viral on social media, prompting a wave of reactions and memes. âStolen like are they seeking ransom for the KitKat⌠this is really not adding up âŚwho steals a truck of KitKat that weird,â a user wrote. â12 tons of KitKat gone? Thatâs next-level heist energy NestlĂŠâs response with the âhave a breakâ line is gold thieves really took it literally. Hope the Easter bunny has a backup stash, or weâre all snacking on regrets this weekend,â another user commented.
âSomewhere thereâs a guy living his best chocolate life rn (right now), a third user reacted.
A KitKat spokesperson explained that consumers, retailers, and wholesalers can verify whether a product belongs to the stolen batch by scanning the code printed on the packaging, AP reported. If a match is detected, the system will provide âclear instructions on how to alert the company,â allowing NestlĂŠ to take appropriate action.
âWhilst we appreciate the criminalsâ exceptional taste, the fact remains that cargo theft is an escalating issue for businesses of all sizes,â the company said.
âWith more sophisticated schemes being deployed on a regular basis, we have chosen to go public with our own experience in the hope that it raises awareness of an increasingly common criminal trend,â the statement added, as reported by AP.