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  2. About us

About us

With the evolution of EKINAKA, stations have evolved from a stopover for commuters to a place where customers gather. As social conditions change dramatically, we want to connect with the hearts and lives of our customers. By anticipating the needs of each and every customer, we will provide new services, provide excitement, and create new value that will lead to the future. We will cross over business types and businesses, and cross over into the lives of our customers. JR East Cross Station aims to connect even more with our customers.

Company Profile

number of employees

Number of employees

3,043 people
(As of April 1, 2025)

Number of stores/store development area

We have stores in the JR East area.

Number of stores (*excluding Pop-up shops)

2,019 stores (as of March 2025)

Retail and service stores: 1,464 (814 directly managed stores)

​555 restaurants (346 directly managed)

vending machine

11,859 units (as of March 2025)

Commercial facility

20 facilities (as of April 2025)

Major original brands

convenience store

NewDays

512 stores

 

NewDays KIOSK

153 stores

Souvenir/Gift

HANAGATAYA

22 stores

miscellaneous goods

Plame Collome

27 stores

Soba stand

Irorian Kiraku

87 stores

Cafe

BECK'S COFFEE SHOP

73 stores

Rice ball specialty store

Honnoriya

22 stores

vending machine

acure

8,995 units

Pop-up shop

Ekinaka LAB

294 locations (※Number of locations for the fiscal year 2024)

Number of commercial facilities

ecute

7 facilities

ecute Edition

6 facilities

GRANSTA

4 facilities

20 facilities (746 stores)
*Number of stores calculated based on figures as of March 2025

*The number of stores at ecute Akihabara is scheduled to open on April 7, 2025, and at ecute Edition Ochanomizu's full opening on May 14, 2025.

Production Base

Base Name Main products Location
Toda Factory Sandwiches, bento boxes, noodles, etc. Toda City, Saitama Prefecture
Urawa Factory Rice balls and cooked rice Sakura Ward, Saitama City, Saitama Prefecture
Tohkamachi Sukoyaka Factory Baked goods and Western-style sweets for people with food allergies Tohkamachi City, Niigata Prefecture
Minakami Factory Mineral water Minakami Town, Tone District, Gunma Prefecture
Shiroishi Factory Delicacy processing and packaging Shiroishi City, Miyagi Prefecture
Shenzhen Foodtech Co., Ltd.
Amagasaki Sales Office		 New Year's dishes, New Year's ingredients Amagasaki City, Hyogo Prefecture

Operating revenue/store sales

Operating revenue

266.8 billion yen (FY2024)

140.9 billion yen (first half of fiscal year 2025)

Store sales

385.1 billion yen (FY2024)

202.3 billion yen (first half of fiscal year 2025)

Company name
JR East Cross Station Co., Ltd.
Representative
President and CEO Fumihisa Nishino
Head office location

〒151-0051
5-33-8 Sendagaya, Shibuya-ku, Tokyo
　South Gate Shinjuku Building

Headquarters mapOpens in a new window
Established
April 1, 2021 (3rd year of Reiwa)
Capital
4,111 million yen
Operating revenue
  • 266.8 billion yen ​ ​in 2024
  • FY2025 (first half): ​ ​140.9 billion yen
    • Store sales
  • 385.1 billion yen ​ ​in 2024
  • FY2025 (first half): ​ ​202.3 billion yen
    • Shareholders
    East Japan Railway Company (100%)
    Officer
    List of Directors and Executive Officers JR East Cross Station Co., Ltd. (PDF/113KB) Opens in a new window
    Number of employees
    3,043 (as of April 1, 2025)
    Number of stores
    1,464 retail and service stores (814 directly managed stores), 555 restaurants (346 directly managed stores), 11,859 vending machines (as of March 2025)
    20 commercial facilities (as of April 2025)
    Main business contents
    • Retail business
    • Wholesale business
    • Manufacturing / processing industry
    • Restaurant business
    • Development, management and operation of commercial facilities
    • Real estate lending and management
    • Vending machine operation management business
    • Utilization business such as sales of spring water
    • Advertising business / advertising contracting and agency business
    • Rental locker business
    • Cleaning business
    • Planning / design / supervision / construction work related to civil engineering / architecture
    • Business incidental to or related to the above
    Organization chart
    As of July 1, 2025 (PDF/267KB) Open the PDF in a new window
    Group company
    Specially authorized club activities