To support the people of Japan and show that it was safe to visit.
Most people in America at the time were afraid to travel to Japan, due to a misplaced fear of radiation.
Quote
Gail Alfar
@gailalfaratx
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Elon Musk shaking hands with Soma Mayor Hidekiyo Tachiya in Fukushima Japan, July 2011
Just months after the devastating March 2011 earthquake, tsunami, and Fukushima nuclear disaster, Elon personally visited the region to launch a solar power project funded by his $250,000