Nintendo is the home of Mario – MAR10 Day events

Join Mario and friends for an unforgettable 40th anniversary!

This year, MAR10 Day gets a power-up as we look back at 40 years of Super Mario Bros. The party runs all month long with fun activities featuring Mario and friends. Be sure to check below for the latest updates.

  • SUPER NINTENDO WORLD™ Super Mario™ Celebration My Nintendo™ Sweepstakes

    Enter for a chance to win a theme park vacation to experience SUPER NINTENDO WORLD at your choice of either Universal Studios Hollywood in Los Angeles, California or Universal Orlando Resort in Orlando, Florida.

    At SUPER NINTENDO WORLD, you and your family can play alongside Mario and friends. You’ll wander from Peach’s Castle to Mount Beanpole to Bowser’s Castle, punching ? Blocks, playing interactive activities, and enjoying attractions that put you in the middle of the action as you explore. Elevate your experience with a Power-Up Band™ (sold separately), collect digital coins, and win interactive Key Challenges so that you can unlock the Bowser Jr. Shadow Showdown. Plus, after building up an appetite playing, you can dine on the Mushroom Kingdom’s most delightful fare at Toadstool Cafe™.

    Enter now

    NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the United States (including the District of Columbia) who are 18 years old or older. Sweepstakes begins 9:00AM PT on 3/4/2026 and ends at 11:00PM PT on 5/31/2026. To enter, you must (1) have a Nintendo Account (if you do not have a Nintendo Account you can register for one free of charge at https://my.nintendo.com/); (2) visit https://my.nintendo.com/rewards/ed56eda636150a449; (3) sign in to your Nintendo Account; and (4) redeem 10 Platinum Points per entry at the SUPER NINTENDO WORLD™ Super Mario™ Celebration My Nintendo™ Sweepstakes page (https://my.nintendo.com/rewards/ed56eda636150a44) as stated in the Official Rules. Limit 5 entries per person. One winner will receive a choice of a trip to either Universal Orlando Resort in Orlando, Florida or Universal Studios Hollywood in Hollywood, California. If the Universal Orlando Resort destination is chosen, Prize will include round trip economy class air transportation from a major commercial airport near winner’s home (as determined by Universal Orlando in their sole discretion) to Orlando, FL; 4 night standard hotel accommodation (one room, quadruple occupancy, room and tax only) at Universal Terra Luna Resort or at another Universal Orlando Resort hotel (as determined by Universal Orlando in their sole discretion); non-exclusive ground transportation to and from airport and hotel in Orlando, FL; and Universal Orlando 4-Day Park-to-Park Tickets for admission to Universal Studios Florida, Universal Islands of Adventure and Universal Epic Universe theme parks and Universal Volcano Bay water theme park for winner and up to 3 guests. Universal Orlando Resort Prize ARV: $4,875.16. If the Universal Studios Hollywood destination is chosen, Prize will include round trip economy class air transportation from a major commercial airport near winner’s home (as determined by Universal Studios Hollywood in their sole discretion) to Los Angeles, CA; 2 nights standard hotel accommodation (one room, quadruple occupancy, room and tax only) at Sheraton Universal Hotel (or at another nearby hotel as determined by Universal Studios Hollywood in their sole discretion); non-exclusive ground transportation to and from airport and hotel in Los Angeles, CA; 2 days general admission tickets to Universal Studios Hollywood for winner and up to 3 guests. Universal Studios Hollywood Prize ARV: $4,290.00. Actual value may vary depending on departure date and location. A Nintendo Account is required to receive and redeem points. Terms apply (https://accounts.nintendo.com/term_point). Odds of winning depend on number of eligible entries received. Details and restrictions apply. For Official Rules, visit https://www.nintendo.com/us/whatsnew/events/rules/super-nintendo-world-super-mario-bros-celebration-my-nintendo-sweepstakes/. Sponsor: Nintendo of America Inc., 4600 150th Avenue NE, Redmond, WA 98052.

  • Join the Mario Kart World™ My Nintendo™ Open Series

    Kick off MAR10 Day with My Nintendo and the Mario Kart World My Nintendo Open Series!

    Between March 5 and March 25, Nintendo Switch Online members can race with people across the globe in a series of fast-paced events in the Mario Kart World game for Nintendo Switch 2. Participate for a chance to score 310 Platinum Points. Be sure to accept the challenge at MyNintendo.com to get started. (Nintendo Switch™ 2 system, Mario Kart World game, and internet connection required to participate.)

    Not a Nintendo Switch Online member yet? You can sign up for a 7-day free trial! Visit the Nintendo Switch Online page to learn more.

    Start your engines

    A Nintendo Account is required to receive and redeem points. Terms apply (https://accounts.nintendo.com/term_point).

    Nintendo Switch Online membership (sold separately) and Nintendo Account required for online features. Free trial automatically converts to 1-month auto-renewing membership at the then-current price unless canceled. Free trial cannot be redeemed for a Nintendo Switch Online – Expansion Pack membership nor by a Nintendo Account with an active Individual Membership or Family Membership. Not available in all countries. Terms apply. nintendo.com/purchase-terms/

Event schedule

  • Share the fun with savings on select digital games featuring Mario and friends

    March 10 is known as Mario Day (or MAR10 Day). Play together and share the fun with deals on select games featuring Mario and friends! Shop on Nintendo.com or Nintendo eShop on your device to purchase and download games so you can start playing them right away. Don't delay—this sale ends March 15 at 11:59 p.m. PT.

    Shop now

    Additional games, systems, and/or accessories may be required for multiplayer mode. Games, systems, and some accessories sold separately.

    Mar 5Mar 15

  • Save on games featuring Mario & friends at select retailers

    From March 8 to 14 select retailers – including official Nintendo U.S. stores – will offer deals on physical Nintendo Switch games such as Super Mario 3D World + Bowser’s Fury and Super Mario Odyssey ($39.99 each), plus Super Mario Party Jamboree – Nintendo Switch 2 Edition + Jamboree TV ($59.99).

    Start saving

    Mar 8Mar 14

  • MAR10 Day festivities are coming to Nintendo NEW YORK

    It’s the 40th anniversary of the original Super Mario Bros.™ game! Join us at the Nintendo NEW YORK store from 5 to 7 p.m. on Tuesday, March 10 for an opportunity to meet Mario and snap a picture with him. Capacity is limited. Entry is first come, first served. Stay tuned for more details around MAR10 Day activities at the store!

    Learn more

    Mar 10

  • The Nintendo NEW YORK store wants to know if you have what it takes to be a Mario Tennis Fever champion?

    The Nintendo NEW YORK store is excited to invite you to participate in our doubles tournament for the new Mario Tennis™ Fever game, available on the Nintendo Switch™ 2 system! Register for a Warp Pipe Pass to compete at 11 a.m. on Saturday, March 14 for the Mario Tennis Fever Tournament. The event can take up to 4 hours, depending on how your team performs. All participants are encouraged to stick around for an awards ceremony to celebrate the winners.

    Learn more

    Mar 14

  • MAR10 Day festivities are coming to Nintendo SAN FRANCISCO

    It’s the 40th anniversary of the original Super Mario Bros.™ game! Join us at the Nintendo SAN FRANCISCO store from 4 to 7 p.m. on Tuesday, March 10, for an opportunity to meet Mario and snap a picture with him. Capacity is limited. Entry is first come, first served. Stay tuned for more details around MAR10 Day activities at the store!

    Learn more

    Mar 10

  • The Nintendo SAN FRANCISCO store wants to know if you have what it takes to be a Mario Tennis Fever champion?

    The Nintendo SAN FRANCISCO store is excited to invite you to participate in our first doubles tournament for the new Mario Tennis™ Fever game, available on the Nintendo Switch™ 2 system! Register for a Warp Pipe Pass to compete at 11 a.m. on Saturday, March 14 for the Mario Tennis Fever Tournament. The event can take up to 4 hours , depending on how your team performs. All participants are encouraged to stick around for an awards ceremony to celebrate the winners.

    Learn more

    Mar 14

  • New from LEGO: Mario Kart – Luigi & Mach 8

    The LEGO Group has revealed the newest set in their LEGO Mario Kart line for adults: Luigi & Mach 8 (72050)! Designed for builders 18 and up, this set includes 2,234 pieces and features a buildable Luigi figure with posable head, arms and hands, seated confidently behind the wheel of the first-ever large-scale LEGO brick recreation of the Mach 8 kart.

    Start your engines!

    Apr 1

  • Get ready for The Super Mario Galaxy Movie

    In theaters April 1, Illumination and Nintendo present The Super Mario Galaxy Movie, an animated film featuring Mario and Luigi, plus friends like Yoshi and Princess Rosalina. Speaking of Rosalina, over on Nintendo Switch, you can get to know the character better in the Super Mario Galaxy + Super Mario Galaxy 2 game (enhance your adventure with a free update on Nintendo Switch 2).

    Watch the final trailer

    Apr 1

  • My first Mario

    The My Mario collection has officially launched at Nintendo NEW YORK and Nintendo SAN FRANCISCO stores. My Mario products will also begin arriving at select retail stores across the United States this spring and will continue to expand throughout the year. Inspired by Mario and his Mushroom Kingdom friends, My Mario is a collection of products, games and experiences designed to offer fun ways for young children and their parents to explore, imagine and play side-by-side with characters like Mario, Luigi, Princess Peach and Yoshi.

    Learn more

    Feb 19

  • Play 40 years of classic games featuring Mario

    Nintendo Switch Online members with a Nintendo Switch 2 or Nintendo Switch system can play select Super Mario titles from Super NES™, Game Boy™, NES™, and more. On March 9, players with an active Nintendo Switch Online + Expansion Pack membership can also enjoy the Game Boy Advance game Mario vs. Donkey Kong and Virtual Boy™ games Mario Clash™ and Mario’s Tennis™ (additional accessories required).

    Learn more

    Nintendo Switch Online + Expansion Pack membership and Virtual Boy for Nintendo Switch 2/Nintendo Switch or Virtual Boy (Cardboard Model) for Nintendo Switch 2/Nintendo Switch are required to play the Virtual Boy – Nintendo Classics collection of games. Nintendo Switch Online membership required to purchase Virtual Boy for Nintendo Switch 2/Nintendo Switch or Virtual Boy (Cardboard Model) for Nintendo Switch 2/Nintendo Switch. Terms apply. nintendo.com/purchase-terms/. Accessories not available in all countries or for free trial memberships.

    Mar 9

  • Power-Up with Mario and Yoshi

    Get ready to power up! You can watch the new video ”Cosmic Power-Up with Mario and Yoshi” inspired by the Super Mario Galaxy + Super Mario Galaxy 2 games at GoNoodle for a fun movement break at home or in your classroom.

    Get moving

    Mar 1

  • Mario x Lunchables

    Lunchables is teaming up with Nintendo to feature games like Mario Kart World, Donkey Kong™ Bananza and Pokémon™ Legends: Z-A on select Lunchables basic and multi-pack varieties. Until May 31 in stores and at online retailers, each select pack will have a QR code that fans can scan for a chance to win a Nintendo Switch 2 system and digital game download code.

    Learn more

    NO PURCHASE NECESSARY. SUBJECT TO OFFICIAL RULES AT: https://www.lunchables.gg or https://www.Lunchables.com/Nintendo. Ends 5/31/26 at 11:59pm CT. Nintendo is not a sponsor, co-sponsor, or administrator of this sweepstakes.

    Mar 5May 31

  • Play Nintendo

    Get crafty with Mario and Play Nintendo

    Check out Play Nintendo, a website where young Nintendo fans can learn about Mario, take quizzes, and even download printable mustaches to look like Mario and Luigi.

    Get started

    Mar 10