Apple Launches $599 MacBook Neo, Threatening Windows PC Market
Apple MacBook Neo laptop computers during an Apple event in New York on March 4.
Photographer: Adam Gray/BloombergApple Inc. rolled out the $599 MacBook Neo in its biggest push yet into low-end laptops, aiming to challenge Windows PCs and Chromebooks for budget-minded shoppers.
The machine is $400 less than any new-generation laptop Apple has sold before, coming in well below the now $1,099 MacBook Air. The MacBook Neo will be offered in citrus, silver, indigo and blush color options, potentially making it appealing both to students and mainstream consumers.
