Personalised travel recommendations are the new status symbol

A new wave of member-only travel apps are betting that personal recommendation is the new luxury, offering brands a ‘universe-building’ opportunity to tap into.
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Photo: Courtesy of Places/Amigo/Getty Images/Artwork: Vogue Business

Daniel Gendelman founded his first startup, the invite-only dating app Raya, on the premise that an aspirational class of singles would pay to access a vetted community of like-minded daters who had been personally recommended by other members of the app. In today’s saturated online dating landscape, this touch of exclusivity has been its USP.

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