Selfie recognition

Superior face recognition without compromise. Industry-leading performance without compromising on compliance, user experience, configurability, or ethics.
Superior face recognition performance

Persona’s proprietary ensemble approach blends industry-leading face detection, liveness, and matching models to achieve superior face recognition.

Tested and certified by independent, third-party laboratories

Confidently deploy face-matching technologies evaluated by NIST, iBeta, and ACCS for face matching, liveness, and bias impact.

Defense-grade results

Use the most performant core models across capture devices and demographics based on evaluations by the US Department of Homeland Security.

Industry-leading performance without compromise

Ethically leverage AI

Leverage models that were developed with ethically-sourced data from properly consenting individuals and that demonstrated no material bias across age, sex, or skin tone according to internal and third-party evaluations.

Comply with global regulations

Define how you collect, process, and store data and consent to meet your compliance needs around the world.

Resist deepfakes, synthetic faces, presentation and injection attacks, and more

Ensure trusted human transactions with Persona’s selfie liveness detection.

Customize how you perform face recognition

Tailor selfie recognition to your needs by specifying requested gestures, risk settings, and more — and adjust the settings easily as your needs shift.

Optimize conversion

Streamline the user experience with auto-capture, dynamic error handling, customizable themes, and more.

Verify in seconds

Average verification time is under 1.9 seconds, so users can be on their way quickly.

Extensively tested and certified by third-party laboratories

Persona selfie recognition has achieved superior results for face matching, liveness, and age assurance.

icon
Industry-leading face matching core models based on NIST evaluations

Our models achieved a false non-match rate (FNMR) of 0.0018 at a false match rate (FMR) threshold of 0.000001 as reported by NIST.

icon
No material bias across age, sex, or skin tone

Based on separate evaluations by NIST and the Age Check Certification Scheme (ACCS).

icon
Compliant with ISO/IEC 30107-3 standards for Presentation Attack Detection

iBeta found Persona to be compliant with both Level 1 and Level 2 of the ISO/IEC 30107-3 Presentation Attack Detection Standard with a measured Attack Presentation Classification Error Rate (APCER) of 0%.

icon
Age estimation certified by ACCS (UK)

Persona’s age estimation models achieved an MAE of 1.4 years for minors under 18 based on testing by the Age Check Certification Scheme (ACCS).

icon
Age assurance positively evaluated by KJM (DE)

Persona’s age estimation was included in the overall concept positively evaluated by the Kommission für Jugendmedienschutz (KJM).

icon
Persona is named a Leader in the 2025 Gartner® Magic Quadrant™ for Identity Verification

See why we’re positioned highest for Ability to Execute and ranked 1st across five evaluated Use Cases in the Critical Capabilities report.

Learn more

Control how you capture, process, and store selfies

Configure your compliance and risk controls

Fulfill compliance and consent requirements and mitigate risk by configuring the gestures and data you request from users, the verification checks you run, how you’d like to handle adverse scenarios, and more. Then, save your parameters to templates for automation.

Configure your compliance and risk controls

Create the ideal user experience

Improve pass rates and image quality with real-time guidance and automatically captured selfies. Continuously improve users’ experience and conversion with A/B testing and easily editable flows.

Create the ideal user experience

Orchestrate selfie data your way

Update your systems and flows based on your analysis of selfies. Dynamically step up assurance, automate decisions, run custom workflows, and redact data based on your custom conditions.

Orchestrate selfie data your way

Key features

Highly-performant face recognition with powerful controls

Configurable settings and checks
Toggle description visibility

Adjust compliance and fraud checks, retry attempts, and more to achieve your ideal balance between conversion and fraud.

Expansive library of fraud signals
Toggle description visibility

Collect the widest array of proprietary signals to fully understand the context surrounding the selfie.

Frequently updated fraud analysis models
Toggle description visibility

Automatically use the latest proprietary models, purpose-built by Persona’s specialized research and fraud teams.

Multi-frame analysis
Toggle description visibility

Capture and analyze multiple selfie frames to enhance accuracy and reduce fraud.

Auto-capture
Toggle description visibility

Automatically capture photos at the ideal moment to streamline conversion and maximize image quality.

User guidance
Toggle description visibility

Users receive gesture guidance to decrease user error and provide valuable fraud signals.

Available across devices and operating systems
Toggle description visibility

Ensure accessibility by allowing selfies on all device types and operating systems.

How teams can use selfie recognition
icon
Verify ownership of physical IDs

Capture and match selfies to ID portraits in real time to bind physical IDs to live individuals.

icon
Frictionless user reverification

Capture and match selfies against previously collected ID portraits or selfies to ensure authorized account access.

icon
Strengthen workforce security globally

Ensure employees are who they say they are during onboarding, while accessing sensitive systems, and at other key points throughout their employment life cycle.