Why Choose Rakuten Mobile Now?
Thanks to your support,
10 million lines
Rakuten Mobile
Why Choose Us?
Innovative solutions that enrich people's lives
Delivering the best mobile services
*1 Source: “Rakuten Point Fun Encyclopedia” *2 Based on a survey by Stella Assoc. as of October 1, 2019. * Visit our website for details.
Simple and easy-to-use
plans and services
Smartphone price plans and contract procedures have been complicated and confusing. With Rakuten Mobile, you get a simple price plan and easy procedures. There are no restrictions when switching from another carrier.
Easy for everyone to use
Great value plan
Rakuten Mobile's cost-effective plan adjusts based on your monthly data usage, so you don't have to worry about finding the right amount of data for yourself.
Moreover, after 20GB, Unlimited Data is available for just 2,880 yen/mo. (3,168 yen incl. tax) for families. ※4 This ensures peace of mind for everyone.
※3 Since the start of SAIKYO FAMILY Discount in February 2024, the number of multiple contracts at the same address has been increasing.
*4 Speed may be restricted due to fair service provision during peak times and other conditions. *Excludes call charges.
*5 Based on the results of the MMD Research Institute survey on considerations for switching communication services in February 2025, and the proportion of respondents in their teens and twenties.
*6 Ranked No.1 among the top 5 countries with the highest residence increase rate in the past year in the MMD Research Institute survey "Communication Services for Foreign Residents / April 2025".
Using Rakuten Link app
in
Unlimited Domestic calls *7
You can make free calls to smartphones of other mobile carriers, landlines, and users not using Rakuten Link, all while keeping your current phone number. These calls are not counted as data usage.
*7 Some numbers excluded. Without app, 30 sec. ¥22. Data-type plan is for data use only, not calls.
Innovative Contract Experience
Get connected in just 3 minutes ※8!
With eSIM, you can download the contract information online and start using it right away without having to wait for delivery. Furthermore, if you use AI simple identity verification (eKYC), you can activate your service in as little as 3 minutes after completing your application.
Contract admin fee of 0 yen for up to 4 lines *1
We were the first among all carriers to eliminate the contract period restriction and switching fee ※9. With Rakuten Mobile, there's no Contract admin fee for up to 4 lines, whether online or in-store.
- *1 For contracts with a total of 5 or more lines under the same name, the fee will be 3,500 yen per line (3,850 yen including incl. tax, finalized two months after activation) from November 19, 2025. "Cumulative" refers to the total number of all lines (including cancelled lines) contracted since April 8, 2020, when Rakuten Mobile fully launched its service. For details click here on Contract admin fee, click here.
- *8 When you apply for eKYC through the app on eSIM-compatible Rakuten Mobile compatible devices. Depending on the screening status, it may take about 1 business day. If the device is not SIM-free, SIM unlocking is required.
- ※9 Customers who cancel their subscription within one year of the date their line is activated after April 1, 2025, will incur a cancellation fee. For details on the cancellation fee, please click here.
Smooth Online Application
Even for First-Timers!
No.1 in customer satisfaction *1
Point rebates service
Rakuten Points, which can be earned and used through various Rakuten Group services and local shops, are also available with Rakuten Mobile usage. Additionally, shopping on Rakuten Ichiba becomes even more rewarding!
No.1 in customer satisfaction *1
Rakuten Point
Among the many Point available in the world, customers choose "Overall Point satisfaction" and "Most Point accumulated last year"
It was ranked No. 1 in all "Point that are nice to receive" rankings *1.
*1 Information source: "Rakuten Point Fun Guide" (Point survey, valid responses = 1,000, online survey, November 2022, conducted by MyVoice Communications)
Also available on Rakuten Mobile
Save and use
You can earn Rakuten point rebates through various campaigns, and you can also use Rakuten Point to pay for your smartphone *10 and towards your monthly payments, with 1 Point = 1 yen *11.
*10 Point can only be used for lump-sum payment payments on smartphones.
*11 Rakuten Points cannot be used if you choose bank transfer for monthly payments. Usage limit applies.
* Visit our website for details.
Get More Savings on Rakuten Ichiba
Shopping!
Rakuten Mobile is a SPU (Super Point Up) service, which means you'll earn more points when shopping on Rakuten Ichiba.
A program that boosts Points on Rakuten Ichiba purchases when you meet the conditions for Rakuten Group services.
*13 If all SPUs are achieved. There is a limit to the number of points that can be earned. Entry required some services. * For details click here
Save and Use Points in Rakuten Group and Local Stores
High-quality communication services created with world-first *2 technology
Rakuten Mobile has built the world’s first "fully virtualized cloud-native mobile network," enabling high-quality communication services at low cost.
*2 World’s first fully virtualized cloud-native mobile network: As a large-scale commercial network (as of October 1, 2019 / Stella Associate survey)
Why We Can Offer
High-Quality Communication Services
at Affordable Prices
“Connecting Japan, Connecting the World.”
Until now, mobile networks have required specific dedicated hardware, but Rakuten Mobile separates software and hardware using its unique virtualization technology.
Networks can now be built using low-cost, commodity hardware, resulting in significant cost reductions.
Until now, mobile networks have required specific dedicated hardware, but Rakuten Mobile separates software and hardware using its unique virtualization technology.
It has become possible to configure networks using low-cost general-purpose hardware, which has resulted in significant cost reductions. In addition, networks using general-purpose hardware are equipped with an automatic recovery function that automatically switches to an alternative device if a piece of hardware fails, so it is possible to reduce operational costs without compromising service quality.
In addition, the switch from 4G to 5G can be handled by a software update without having to replace equipment, allowing for the early rollout of full-scale 5G operations.
This entirely new concept mobile network enables us to provide customers with low-cost, high-quality communications services.
More with communications satellites
Connected services
With our satellite communication network, we can offer reliable connectivity across a wide range of areas, including mountainous regions where building base stations is challenging and remote islands, even during emergencies. Rakuten Mobile is committed to the ongoing challenge of realizing the communication satellite network "Space Mobile."
Through our ongoing efforts to improve service quality,
we have earned strong customer satisfaction.
Mobile Network User
Experience Awards
Winner in 2 categories! *1
*1 Opensignal Awards “Mobile Network User Experience Report (April 2025) / Data Collection Period (January 1, 2025 - March 31, 2025)” © 2025 Opensignal Limited. ※5G is available in limited areas.
Global Mobile Network
Experience Awards 2025
Selected as a Global Leader in three categories *2
*2 Opensignal Awards "Opensignal Global Awards 2025 — Large land area group (February 2025) / Data collection period (July 1, 2024 - December 27, 2024) © 2025 Opensignal Limited.
2021, 2022, 2023
3 consecutive years
GLOMO Awards *3
*1 Opensignal Awards “Mobile Network Experience Report (April 2025) / Data collection period (January 1, 2025 - March 31, 2025)” © 2025 Opensignal Limited. ※5G is available in some areas. *2 Opensignal Awards “Opensignal Global Awards 2025 — Large land area group (February 2025) / Data collection period (July 1, 2024 - December 27, 2024) © 2025 Opensignal Limited. *3 For details click here
Customer Reviews
Woman in her 20s/Nagano Prefecture
Switching together as a couple and saved over ¥15,000! Earning lots of Rakuten Points!
Male, 20s/Aichi Prefecture
2GB of free international roaming in France!
Male, 20s/Aichi Prefecture
Seamless and Convenient: Enjoy 4GB of Free Data in Overseas Roaming!
Woman in her 40s/Fukui Prefecture
Well-connected in Fukui Prefecture! Don't miss out on great coverage due to concerns about communication speed and stability.
Male in his 20s / Osaka Prefecture
It’s convenient to use data communication without hesitation! I also make use of the Rakuten economic circle.
Male, 20s/Okayama Prefecture
My monthly data usage exceeds 300GB! The connection remains stable even during live streaming.
Woman in her 30s/Gunma Prefecture
Rakuten Mobile is the best! I switched to another carrier, but realized how great Rakuten Mobile's speeds are and decided to re-sign!
Male, 40s/Kanagawa Prefecture
Overseas roaming is easy to use with simple settings! Convenient for first-time travelers too.
Woman in her 40s/Chiba Prefecture
Switched to Rakuten Mobile when my daughter entered college! Rakuten Points help ease living expenses.
Man in his 20s/Kanagawa Prefecture
From Multiple Lines to One Rakuten Mobile Line! University Students Love the Great Satisfaction and Price
Notes
■About the No.1 satisfaction point rebates service
*1 Source: “Rakuten Point Enjoyment Encyclopedia” (Survey on Points, Valid Responses = 1,000, Internet Survey, November 2022, Conducted by: MyVoiceCom)
High-quality communication services created by the world’s first technology
*2 World’s first fully virtualized cloud-native mobile network: As a large-scale commercial network (as of October 1, 2019 / Stella Associate survey)
Rakuten Mobile: Earn and Use Points
※10 Rakuten Points can be used when paying the product cost (smartphones and accessories) in a lump sum with a credit or debit card.
For installment payments, points can only be used on the first payment. Points cannot be used for subsequent installments.
※11 Rakuten Points cannot be used if you choose bank transfer for monthly payments. There is a usage limit.
※10,11 The number of points that can be used at one time is 1 to 30,000 (up to 500,000 for Diamond Rank members). For details click here
■About the "Rakuten Ichiba shopping Point up to 18 times" benefit
*12 "5x points for everyone shopping on Rakuten Ichiba every day" is 1X standard member points+4X bonus mobile SPU points. The monthly maximum number of points that can be earned with Rakuten Mobile SPU is 2,000 points. Points are awarded for Time-limited points. Entry required.
*13 This is the total value of the 4x bonus for Rakuten Mobile eligible plan subscribers through SPU and up to 14x points when using other group services. There are achievement conditions and a point cap. Please see the details of SPU. Entry required some services.
■About GLOMO Awards
*3 Rated at MWC, one of the world’s largest mobile-related exhibitions: Rakuten Mobile’s 5G communication technology received Outstanding Mobile Technology Award and Best Mobile Technology Breakthrough in 2021, and Best Network Software Breakthrough in 2022. In 2023, Rakuten Symphony’s fully virtualized network was recognized with Best Network Software Breakthrough and Best Cloud Solution awards.
