Big Tech Won’t Let You Leave. Here’s a Way Out

The year 2023 saw the “enshittification” of platforms from Facebook to Google Search. A new exit strategy means platforms will have to play nicely with your data, even if you leave for a rival.
steps technology man door blue
Photo-illustration: Lauren Joseph; Getty Images

The platform is the canonical form of internet business: a two-sided market that facilitates connections between end-users and business customers. Uber connects drivers with riders; Amazon and eBay connect sellers with buyers; TikTok and YouTube connect performers with audiences; social media connects people with something to say with people who want to hear it.

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