Do not adjust your monitor. If you’re a regular reader of Ars Technica, you’ll notice that this new site looks very, very familiar. That’s entirely by design: The purpose of Ars Technica UK is to provide the same excellent reporting and commentary that you’ve come to expect from Ars over our 17-year history, but with more of a focus on the UK, Europe, and the rest of the world.
You may have noticed that we have a different domain name from the US site: They have arstechnica.com, while we are on arstechnica.co.uk. If you visit .com while you’re in the UK, you will be redirected to .co.uk. If you would prefer to read the US site, you will always have that option: just click the American flag up in the top right corner.
If you’re not happy with how we’re handling the redirects, or you have another technical issue with Ars Technica UK, please mention it on our help forum and we’ll get it fixed quickly.
At this point, feel free to head back to the Ars Technica UK homepage and start reading some stories. May I recommend our launch feature on the UK’s safest ISPs? It provides some very interesting insight into the current state of the Internet in the UK.
If you’re interested in the nitty-gritty details of the launch, read on!
Two households both alike in dignity
Operationally, the main difference between the two sites is that Ars Technica UK will get started much earlier in the day. Rather than waiting for the US to wake up, UK readers will now have a steady flow of news, reports, and features from early in the morning until the end of the day. The UK team will focus on stories originating from the UK and Europe, but we will also be using our time zone advantage to bring you breaking news sooner.