Kroger: Shares Rally On New CEO Announcement - Time For Re-Rating?

Feb. 10, 2026 9:45 AM ETThe Kroger Co. (KR) Stock, , , , ,
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Summary

  • The Kroger Co. rallied on the new CEO appointment, leveraging Walmart experience to accelerate digital transformation and strategic growth.
  • KR reaffirmed 2025 guidance, projecting EPS of $4.75–$4.80 and identical sales growth of 2.8%–3.0%, underscoring operational resilience.
  • Despite mixed Q3 results and macro headwinds, KR maintains robust margins and announces a $2B buyback, supporting long-term value.
  • I reiterate a Buy rating on KR, targeting shares above $80 in 2–3 years due to digital initiatives and reasonable valuation.

Kroger Outdoor Sign

WendellandCarolyn/iStock Editorial via Getty Images

Introduction

Shares of The Kroger Co. (KR) rallied on the announcement of a new CEO, but the stock has since pulled back. The retailer reaffirmed their 2025 guidance despite competitive pressures and macroeconomic headwinds.

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About KR Stock

SymbolLast Price% Chg
KR
71.252.09%
Post71.25
Chart
Combination chart with 2 data series.
The chart has 1 X axis displaying Time. Data ranges from 2026-02-09 09:30:00 to 2026-02-13 16:00:00.
The chart has 1 Y axis displaying values. Data ranges from 67.51 to 73.055.
End of interactive chart.
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Related Stocks

SymbolLast Price% Chg
KR
71.252.09%
Post:71.25
Chart
Chart with 200 data points.
The chart has 1 X axis displaying Time. Data ranges from 2026-02-09 09:30:00 to 2026-02-13 16:00:00.
The chart has 1 Y axis displaying values. Data ranges from 67.51 to 73.055.
End of interactive chart.

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