New electric Ferrari
Is Ferrari’s Luce interior a masterclass in HMI?
By working with product design royalty in Newson and Ive, the cockpit of Ferrari’s first electric car looks strong at first glance. It is also a lesson in channelling the positives of Big Tech with restraint
Ferrari has revealed core interior touchpoints of its forthcoming electric car, the Luce, and the product design influence is palpable. Marc Newson and Jony Ive’s fingerprints are all over the interior and HMI, with key elements presented almost like consumer electronics devices. We are yet to see how that chimes with the interior as a whole, but from a usability standpoint, it seems strong.
In isolation, the Ferrari key could be strapless Apple Watch of sorts, while the framing of the instrument cluster looks like the back case and camera of an iPhone. No coincidence, given that is very much an Ive product. And from their time in Silicon Valley over the years, it is appropriate then that Newson and Ive's collaboration with Ferrari was revealed not in Maranello but San Francisco.
The tech influence is handled in a different way to what we have seen elsewhere.
