Feb 10, 2026 12:45 AM

OpenAI Abandons ‘io’ Branding for Its AI Hardware

A court filing in a trademark lawsuit reveals OpenAI won't use the name “io” for its AI hardware device, which isn't expected to ship until 2027.

OpenAI CEO Sam Altman speaks to members of the press in Sun Valley, Idaho.Photograph: Kevin Dietsch/Getty Images

OpenAI will not use the name “io” for its forthcoming line of AI hardware devices, according to a Monday court filing.

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Maxwell Zeff is a senior writer at WIRED covering the business of artificial intelligence. He was previously a senior reporter with TechCrunch, where he broke news on startups and leaders driving the AI boom. Before that, Zeff covered AI policy and content moderation for Gizmodo, and wrote some of Bloomberg’s ... Read More

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