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What next after ad ban knocks local TV broadcasters sideways

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Kampala. NBS was identified as the most consistent and aggressive user of split-screen
advertising within current affairs programming. PHOTO | COURTESY OF NBS WEBSITE

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By  Deogratius Wamala

Uganda’s television industry is confronting a hard regulatory reset after the Uganda Communications Commission (UCC) ruled that split-screen advertising, explicitly including the popular “squeeze back” format, must not be used during news and current affairs programmes. In practical terms, the directive means broadcasters can no longer run commercial visuals alongside live or recorded news content, forcing stations to fully separate editorial programming from advertising.

What is the “squeeze back” format?

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