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iPhone

iPhone Campaign is on!

【Entry required】Get up to 21,000 points! Switch to Rakuten Mobile and trade in your iPhone 17 or iPhone 17 Pro. Buy a new iPhone, apply for Rakuten Mobile, switch from another carrier, and trade in your iPhone.Get a great deal on iPhone 16e (128GB)! Switch from another carrier and pay with Rakuten Card in 48 installments for just 1 yen/mo. (1-24 months: 1 yen; 25th month onward: 4,365 yen/mo.)[Entry required] iPhone 16 and iPhone 16 Pro Eligible! Purchase an eligible iPhone in full or 24 installments, apply for Rakuten Mobile for the first time, and switch from another carrier while keeping your number to get up to ¥36,000 worth of rewards!Purchase iPhone 15 or iPhone 15 Pro in one lump sum or 24 installments, apply for Rakuten Mobile for the first time, and switch from another company while keeping your phone number and save up to 40,000 yen!

Service For details click here

*Rakuten Card 48 installments. No payment required for up to 24 installments after the 25th month if the product is returned. A processing fee of 3,300 yen is required upon product return. Other conditions apply.

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Points are currently boosted!!
Entry is required to earn certain points.
Please check the details of each campaign.
Compare the specs of the latest iPhone models

    • iPhone 17 Pro Max

      Device Price
      From 234,800yen

      48 installments​ ​*1

      Kaikae Chotoku Program

      4,892 yen

      /month~

      Campaign

      Up to21,000point rebates!※6
      View Details​ ​Buy Now

      • iPhone 17 Pro

        Device Price
        From 207,900yen

        48 installments​ ​*1

        Kaikae Chotoku Program

        4,331 yen

        /month~

        Campaign

        Up to21,000point rebates!※6
        View Details​ ​Buy Now

        • iPhone Air

          Device Price
          From 185,900yen

          48 installments​ ​*1

          Kaikae Chotoku Program

          3,873 yen

          /month~

          Campaign

          Up to21,000point rebates!※6
          View Details​ ​Buy Now

          • iPhone 17

            Device Price
            From 146,800yen

            48 installments​ ​*1

            Kaikae Chotoku Program

            3,058 yen

            /month~

            Campaign

            Up to21,000point rebates!※6
            View Details​ ​Buy Now

            • iPhone 16e

              Device Price
              From 104,800yen

              48 installments​ ​*1

              Kaikae Chotoku Program
              When switching from another carrier (MNP)

              1 yen

              /month~

              Kaikae Chotoku Program​ ​Change model in the 25th month
              Total payment​ ​24​ ​yen or more!
              View Details​ ​Buy Now

              *The above amount for 48 installments is the amount up to the 24th installment. The payment amount will vary from the 25th installment onwards.
              * Apply with a new phone number: From 2,183 yen/mo.; Purchase product only: From 2,183 yen/mo..

              • iPhone 16 Pro Max

                Device Price
                From 224,800yen

                48 installments​ ​*1

                Kaikae Chotoku Program

                4,683 yen

                /month~

                Campaign

                Up to21,000point rebates!※3
                View Details​ ​Buy Now

                • iPhone 16 Pro

                  Device Price
                  From 181,800yen

                  48 installments​ ​*1

                  Kaikae Chotoku Program

                  3,788 yen

                  /month~

                  Campaign

                  For lump-sum or 24 installments​ ​*

                  Save the equivalent of up to36,000 yen!※3
                  View Details​ ​Buy Now

                  *Other conditions apply for 128GB and 256GB.

                  • iPhone 16 Plus

                    Device Price
                    From 158,800yen

                    48 installments​ ​*1

                    Kaikae Chotoku Program

                    3,308 yen

                    /month~

                    Campaign

                    Up to21,000point rebates!※3
                    View Details​ ​Buy Now

                    • iPhone 16

                      Device Price
                      From 141,700yen

                      48 installments​ ​*1

                      Kaikae Chotoku Program
                      When switching from another carrier (MNP)

                      1,590 yen

                      /month~

                      Campaign

                      Up to16,000point rebates!※5
                      View Details​ ​Buy Now

                      ※The amount for 48 installments above is for the first 24 installments. The payment amount will differ from the 25th installment onwards.​
                      ※For new phone number applications: From 1,590 yen/mo., For product-only purchases: From 2,952 yen/mo.

                      • iPhone 15 Pro Max

                        Device Price
                        From 193,400yen

                        48 installments​ ​*1

                        Kaikae Chotoku Program

                        4,029 yen

                        /month~

                        Campaign

                        In case of lump sum or 24 installments

                        Save the equivalent of up to40,000 yen!※4
                        View Details​ ​Buy Now

                        • iPhone 15 Pro

                          Device Price
                          From 163,400yen

                          48 installments​ ​*1

                          Kaikae Chotoku Program

                          3,404 yen

                          /month~

                          Campaign

                          In case of lump sum or 24 installments

                          Save the equivalent of up to40,000 yen!※4
                          View Details​ ​Buy Now

                          • iPhone 15 Plus

                            Device Price
                            From 140,600yen

                            48 installments​ ​*1

                            Kaikae Chotoku Program

                            2,929 yen

                            /month~

                            Campaign

                            In case of lump sum or 24 installments

                            Save the equivalent of up to40,000 yen!※4
                            View Details​ ​Buy Now

                            • iPhone 15

                              Device Price
                              From 112,800yen

                              48 installments​ ​*1

                              Kaikae Chotoku Program

                              2,350 yen

                              /month~

                              Campaign

                              In case of lump sum or 24 installments

                              Save the equivalent of up to40,000 yen!※4
                              View Details​ ​Buy Now
                            Discontinued device List
                            Compare iPhone models

                            ※1 48-month installments are available only with Rakuten Card. Device return and a processing fee of ¥3,300 are required at the time of model change. Repair costs may apply depending on the condition of the device. The cash sales price and installment sales price (total) are the same as the product price. For 24-month installments and lump-sum payment, credit cards other than Rakuten Card are also accepted. Choosing 24-month installments with a credit card other than Rakuten Card will incur a split fee.
                            ※2 For campaign details, click here.
                            ※3 For campaign details, click here.
                            ※4 For campaign details, click here.
                            ※5 For campaign details, click here.
                            ※6 For campaign details, click here.

                            See Best-Sellers Ranking

                            ※Based on the number of units sold from December 1 to December 31, 2025.

                            Pay only for what you use with this cost-effective plan!

                            With Family Discount, Rakuten SAIKYO Plan offers unlimited data and app calls!

                            Great iPhone Campaigns!

                            【Entry required】Get up to 21,000 points! Switch to Rakuten Mobile and trade in your iPhone 17 or iPhone 17 Pro. Buy a new iPhone, apply for Rakuten Mobile, switch from another carrier, and trade in your iPhone.Get a great deal on iPhone 16e (128GB)! Switch from another carrier and pay with Rakuten Card in 48 installments for just 1 yen/mo. (1-24 months: 1 yen; 25th month onward: 4,365 yen/mo.)[Entry required] iPhone 16 and iPhone 16 Pro Eligible! Purchase an eligible iPhone in full or 24 installments, apply for Rakuten Mobile for the first time, and switch from another carrier while keeping your number to get up to ¥36,000 worth of rewards!Purchase iPhone 15 or iPhone 15 Pro in one lump sum or 24 installments, apply for Rakuten Mobile for the first time, and switch from another company while keeping your phone number and save up to 40,000 yen!

                            Recommended options for those purchasing iPhone

                            Explore More Options

                            Get iPhone at a More Affordable Price! Check Out Our Reused Smartphones Sale

                            【Rakuten Certified Used】High-quality and affordable reconditioned smartphones, carefully selected by Rakuten Mobile, are now available at the official Rakuten Mobile Rakuten Ichiba store.

                            iPhone Accessories

                            Genuine Apple accessories

                            AirPods

                            AirTag & More

                            iPhone case

                            Chargers & Adapters

                            Apply at a shop

                            Book online
                            Pick up device at the store

                            Book a shop visit

                            Notes

                            ■About Rakuten Mobile Kaikae Chotoku Program 48 installments

                            *1 The cash sale price and the installment sale price (total amount) are the same as the device price. Payment in 48 installments over 48 months at 0% APR. Any fractional amounts will be included in the monthly fee or billed in the final month. Although the program specifies 48 installments, you can change to a new device or cancel after the 25th month, and remaining payments will be waived if the returned device meets our specified conditions. A service fee of 3,300 yen will be charged for changing devices. If the returned device does not meet our specified condition standards, you may be charged for repair costs or may not be able to return the device.

                            Campaigns

                            • *Point timing and validity periods vary by campaign, and points may be awarded in installments. Please check the campaign rules.
                            • *Some campaigns require entry.
                            • *Rakuten Points earned can be used with Rakuten Mobile and other Rakuten services. For details, please visit the Rakuten Point.
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