Quoted from CrazyLevi:Look, I know nobody wants to hear my bullshit so I'll keep it short: this is no way to run a pinball company. Engaging back and forth with the consumer (not community) in real time and laying out your detailed "plans" for the future...what kind of business runs itself this way?
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A smart one.
You are a walking case study for why these forums matter. You are here, day in and day out. You are so invested in Pinside I half wonder if you took it personally that I took a little break from it. Either way, you are in every single thread, reading them all, so that you saw that I mentioned said break in a few different places so you can keep bringing it up.
Which is fine, I'm happy to play footsies over it.
But the point is you live here.
And so do a lot of other people.
I have data that says the number of lurkers who read and don't post is probably a lot higher than you imagine. They're taking in this info. When you reply to someone you're talking to the room, not just whoever you're arguing with. I know people even read my stupid long posts, because they send me private messages to tell me. I'm only writing this because I know other people are reading it.
I've had multiple conversations with people offline about this thread already today.
The people here are customers for a product. They are evangelists and advocates for products.
If you treat them with a little honesty, like adults, you can earn a hell of a lot of loyalty. People do in fact want to hear that you're looking to fix the flippers. Of course you have to follow through, but informing people up front and then doing it matters more than just doing it.
They will buy things from you, support you, defend you, tell other people to buy. This isn't the CEO of Coca Cola talking to some soda nerds, this is a business where a few hundred sales matters.
Every message you write here can reach an audience companies pay money to figure out how to get to. Stern plays cute about Pinside, but they're reading it all too.
Spooky figured this out years ago, they're in the threads for their games. They can't even keep their new releases in stock for a couple days now.
I would posit, based on my 23 years of experience in community management, that being the new owner of a legacy company and deciding to talk directly to many of that company's customers as well as potential future ones is in fact a fantastic idea.