Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

A limited-time offer: save $160 on BoF Professional for your first year.

Louis Vuitton, Dior and What Luxury Means Today

LVMH’s two biggest brands took radically different approaches this menswear season, tapping into fast-evolving ideas about taste and status, writes Robert Williams.
Dior Autumn/Winter 2026 and Louis Vuitton Autumn/Winter 2026
Dior Autumn/Winter 2026 and Louis Vuitton Autumn/Winter 2026 (Launchmetrics.com/Spotlight)
Under CEO Francesca Bellettini and designer Anthony Vaccarello, Saint Laurent has more than doubled sales in 5 years and is on track to surpass $3 billion in 2022.

To access this article on Luxury, become a BoF Professional member.

Already a member?

BoF Professional

Agenda setting intelligence, analysis and advice for the global fashion and beauty community.

Keep reading

for only $20 / month, paid yearly

Limited-time offer

Save $160 on your first year

Join industry professionals who make better business decisions

JOIN NOW

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Have Sneakers Lost Their Cool? | The Debrief

BoF correspondent Mike Sykes unpacks why a Bank of America report calling a peak to sneaker sales has rattled the industry, and whether the decades-long trend towards casual dressing has anywhere left to go.


VIEW MORE

The Daily Digest Newsletter

The essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional article of your choice, each month.

Newsletter preferences
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON