COMMUNITY JOURNAL
VISION
happy life solution communities BEAMS aims to create a bright and fun social phenomenon and create a community where everyone can be happy
VALUES
If you are happy yourself, you are a LIFE STYLE CREALE. That means being happy yourself. You can propose a happy lifestyle because you live happily. Proposing happiness Give the utmost respect to the inquisitiveness and curiosity of each individual. Trust your own sense of smell and keep proposing happiness to the world. Creating happiness It's boring if there's only one person's values. Clashing and accepting each other creates a chemical reaction. A one-of-a-kind happiness is born. Bring happiness to society and the future Shine a light on the small. Overturn common sense with ideas. The orange of BEAMS represents the sun that brings heat to everything around it, and also represents the determination to inherit and evolve the good. As long as we move towards exciting happiness, BEAMS will always surpass BEAMS.
COMPANY
PROFILE
Company Overview
Company Name
BEAMS HOLDINGS Co., Ltd.
Head Office Location
〒150-0001 1-5-8 Jingumae, Shibuya-ku, TokyoJingumae Tower Building
TEL: 03-3470-2184 (representative)
MAP
Established
Founded in December 1953 as SHINKO Inc. (name changed in March 2011)
employee
192 people (February 2025)
Business Contents
Planning and drafting of the group's management strategies, management of each group company,Logistics and system operations for group companies
Bank
Mitsubishi UFJ Bank Harajuku Branch/Okubo Branch, Mizuho Bank Aoyama Branch, Resona Bank Shintoshin Sales Department, Sumitomo Mitsui Banking Corporation Shinjuku-dori Branch, Kiraboshi Bank Kumegawa Ekimae Branch
board member

President and CEO: Yo Shitara

Managing Director: Masayuki Takuma

Director:Chika Watanabe, Mariko Shitara, Eriko Shitara

Auditor: Isao Takahashi

Executive Officer: Makoto Takekawa

History
1953: Founder Etsuzo Shitara established Shinko Shiki Co., Ltd. (name changed to SHINKO Inc. in 1983) in Shinjuku Ward, Tokyo, to manufacture cardboard boxes.
1975: Shinkoshiki Co., Ltd. opens apparel division.
1976: Opened the first store, "American Life Shop BEAMS," in Harajuku, Tokyo
1982: BEAMS Co., Ltd. is established as a clothing purchasing company.
1983: Shinko Shiki Co., Ltd. changed its name to SHINKO Inc.
1986: Opened an office in the UK (London, later became an overseas subsidiary)
1987 BEAMS CREATIVE Inc. was established
1988: Opened an office in France (Paris)
1989: Opened an office in the United States (New York)
1990: Opening of an office in Italy (Florence, later moved to Milan)
2000: Number of stores exceeds 50
2009: Launched our own EC site
In 2011, SHINKO Inc. was renamed to BEAMS HOLDINGS Co., Ltd. as the holding company for BEAMS Group. SHINKO Inc., which handles packaging business, was established through an incorporation-type division. The apparel business was consolidated into BEAMS Co., Ltd.
2012: Number of stores exceeds 100 (as of the end of February)
2016: The company's EC site and official website are integrated, and a staff posting system is installed
2016: BEAMS JAPAN was launched as a project to promote the appeal of Japan.
2017: Head office and headquarters functions moved to Jingumae Tower Building (Shibuya Ward, Tokyo)
2017: BEAMS TAIWAN Co., Ltd. is established in Taiwan as the first overseas subsidiary.
2017: Expanded office functions in London, England and established BEAMS & CO UK LTD
2020 Launch of a portal site for corporate business production business
2021: Beat Inc. is established as the first joint venture (later dissolved, and the business transferred to BEAMS Co., Ltd.)
2021: Reorganization to consolidate corporate business production operations into BEAMS Co., Ltd. Scrivener Inc.

Message from the
PRESIDENT

Yo Shitara

BEAMS was founded in February 1976. The first store opened in Harajuku was a small 21.5-square-meter (231-square-foot) shop. Since then, we have developed the company, to change the custom and culture of Japan’s youth and to create bright and exciting social phenomena.

As a “Happy Life Solution Company,” our goal was to make everyone involved with BEAMS happy. And now, we have customers that  have been fans of BEAMS for three generations who are now  grandparents, parents, and children. It is our sincere hope to pass BEAMS on to the next generation.

BEAMS started as a specialty store; we have gradually expanded our range of offers. In the 1990s, we mainly introduced new styles in fashion that no one had seen before to the market in Japan. In the 2000s, we broadened our focus to the experience associated with styles in fashion. Since the 2010s, we have begun to develop businesses that start with “people”. Digitalization has drastically changed the nature of communication and the fashion business landscape. In this irreversible evolution, people seek the human touch. Therefore, the mission of BEAMS is not only to open stores just for shopping, but to create places where people enjoy coming or being there because they can share human passion and energy. We aim to provide such places both in digital and physical formats.

BEAMS uses its connoisseurship as a specialty store to find new value that does not yet exist in the market. We take pride in our curation and hospitality, through which we introduce Japanese craftsmanship and culture to the global market. We want to be a catalyst for the fusion of Japanese and global cultures to create new lifestyles. The era when mass trends dominated the market has shifted to an age where individuals pursue their own interest and taste. This is now transitioning further into an era of communities, where people who share the same values come together and form groups. Happiness occurs in communities where people feel connected to others. BEAMS aims to be a hub of “Happy Life Solution Communities,” a group of like-minded employees, friends, and fans to create bright and exciting social phenomena that transcends boundaries.

President and Representative DirectorYo Shitara

GROUP COMPANYGroup Overview

Our group is made up of five operating companies, with BEAMS HOLDINGS Co., Ltd. as the holding company, and through the organic collaboration between these companies, we fulfill our role as a lifestyle and culture company.

Holdings company

BEAMS HOLDINGS Co., Ltd.

[Business Description]Planning business strategies, managing operations, and providing logistics and system support for group companies.

business company
  • BEAMS Co., Ltd.

    [Business Description]Sales of men's and women's apparel, bags, shoes, and accessories, and more.

  • BEAMS CREATIVE Inc.

    [Business Description]Research, planning, production, and promotion for product, store expansion, and market development in B2B business.

  • BEAMS TAIWAN Co., Ltd.

    [Business Description]Sales of men's and women's apparel, bags, shoes, and accessories, and more.

  • BEAMS & CO UK LTD

    [Business Description]Media and fashion consulting, content production, and branding services.

  • BEAMS America, Inc.

    [Business Description]Sales of clothing, miscellaneous goods, food, art, etc., brand development, business development

GROUP COMPANY
PROFILE
Company Overview
  • Company Name
    BEAMS Co., Ltd.
    Head Office Location
    〒150-0001 1-5-8 Jingumae, Shibuya-ku, TokyoJingumae Tower Building
    TEL: 03-3470-9391 (Representative)
    Established
    May 1982 (Founded February 1976)
    employee
    1,919 people (February 2025)
    Business Contents
    Sales of men's and women's apparel, bags, shoes, and accessories, and more.
    Bank
    Mitsubishi UFJ Bank, Harajuku Branch, Okubo Branch,Mizuho Bank, Aoyama Branch,Resona Bank, New City Sales Department,Sumitomo Mitsui Banking Corporation, Shinjukudori Branch,Kiraboshi Bank, Kumegawa Station Branch
    board member

    President and CEO: Yo Shitara

    Managing Director: Hikaru Ikeuchi

    Managing Directors: Masayuki Takuma, Shinji Shimizu

    Director:Tatsuya Nakamura, Hiroshi Kubo, Chika Watanabe, Mariko Shitara, Eriko Shitara

    Auditor: Isao Takahashi

    Senior Executive Officers: Eiji Kaneda, Shinichiro Toyonaga

    Executive Officers:Tsuyoshi Imaizumi, Hiroshi Doichi, Kayoko Yamamura, Keiji Watanabe, Kenichi Tanabe, Makoto Takekawa, Shuji Suzuki, Hiroki Saito, and Hiroki Hamasaki

    CORPORATE SITE
  • Company Name
    BEAMS CREATIVE Inc.
    Head Office Location
    〒150-0001 1-5-8 Jingumae, Shibuya-ku, TokyoJingumae Tower Building
    TEL: 03-3470-9393 (main)
    Established
    June 1987
    employee
    86 people (February 2025)
    Business Contents
    Research, planning, production, and promotion for product, store expansion, and market development in B2B business.
    Bank
    Mitsubishi UFJ Bank, Harajuku Branch
    board member

    President and CEO: Hikaru Ikeuchi

    Director:Yo Shitara, Mariko Shitara, Eriko Shitara

    Auditor: Isao Takahashi

    CORPORATE SITE
  • Company Name
    BEAMS TAIWAN Co., Ltd.
    Head Office Location
    382, No. 1, Fujin Street, Songshan District, Taipei City
    TEL: +886 2 7753 3966
    Established
    August 2017
    employee
    135 people (February 2025)
    Business Contents
    Sales of men's and women's apparel, bags, shoes, and accessories, and more.
    Bank
    Mitsubishi UFJ Bank, Taipei Branch,China Trust Bank Fubei Branch
    board member

    Chairman: Harada Shirei

    Directors: Yuko Ito, Kanae Uehara, Weijun Chang, Wen-shan Liu

    Auditor: Isao Takahashi

    WEBSITE
  • Company Name
    BEAMS & CO UK LTD
    Head Office Location
    178 Dalston Lane, ondo E8 1NG, GB, UK
    Established
    November 2017
    Business Contents
    Media and fashion consulting, content production, and branding services.
    Bank
    Metro Bank Plc
    board member

    President and CEO: Shinichiro Toyonaga

    Directors: Tatsuo Hino, Masayuki Hidaka

    CORPORATE SITE
  • Company Name
    BEAMS America, Inc.
    Head Office Location
    4700 S Boyle Ave Suite C, Vernon, CA 90058 USA
    Established
    September 2024
    Business Contents
    Sales of clothing, miscellaneous goods, food, art, etc., brand development, business development
    Bank
    JPMorgan Chase Bank, NA
    board member

    Chief Executive Officer: Masayuki Takuma

    Vice President: Toshiaki Fujita

    Chief Operating Officer: Makoto Toda

    Chief Creative Officer: Hikaru Ikeuchi

    Executive Officer: Fukushima Katsutoshi

日本語
English
Translated by AI