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Google apologizes for ‘missing the mark’ after Gemini generated racially diverse Nazis

Generative AI has a history of amplifying racial and gender stereotypes — but Google’s apparent attempts to subvert that are causing problems, too.

Generative AI has a history of amplifying racial and gender stereotypes — but Google’s apparent attempts to subvert that are causing problems, too.

A Gemini image generation result featuring groups of almost entirely white men in white wigs
A Gemini image generation result featuring groups of almost entirely white men in white wigs
The results for “generate an image of the Founding Fathers,” as of February 21st.
Screenshot: Adi Robertson / The Verge
Adi Robertson
is a senior tech and policy editor focused on online platforms and free expression. Adi has covered virtual and augmented reality, the history of computing, and more for The Verge since 2011.

Google has apologized for what it describes as “inaccuracies in some historical image generation depictions” with its Gemini AI tool, saying its attempts at creating a “wide range” of results missed the mark. The statement follows criticism that it depicted specific white figures (like the US Founding Fathers) or groups like Nazi-era German soldiers as people of color, possibly as an overcorrection to long-standing racial bias problems in AI.

“We’re aware that Gemini is offering inaccuracies in some historical image generation depictions,” says the Google statement, posted this afternoon on X. “We’re working to improve these kinds of depictions immediately. Gemini’s AI image generation does generate a wide range of people. And that’s generally a good thing because people around the world use it. But it’s missing the mark here.”

Gemini results with AI images of “an American woman,” including two white-looking women.
My Gemini results for “generate a picture of an American woman,” one of the prompts that set off the debate of the past few days.

Google began offering image generation through its Gemini (formerly Bard) AI platform earlier this month, matching the offerings of competitors like OpenAI. Over the past few days, however, social media posts have questioned whether it fails to produce historically accurate results in an attempt at racial and gender diversity.

As the Daily Dot chronicles, the controversy has been promoted largely — though not exclusively — by right-wing figures attacking a tech company that’s perceived as liberal. Earlier this week, a former Google employee posted on X that it’s “embarrassingly hard to get Google Gemini to acknowledge that white people exist,” showing a series of queries like “generate a picture of a Swedish woman” or “generate a picture of an American woman.”

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