Transcript

When 90% of Internet companies in 2001, Google and Amazon thrived. Here's why. Between 2000 and 2002, the NASDAQ dropped 78% and hundreds of Internet companies went bankrupt. pets.com, Web Van, and E Toys all collapsed despite raising hundreds of millions of dollars. But Google and Amazon not only survived, they used the crash to gain massive market share and talent. Now the survivors had three things the failures lack Sustainable business models. Strong cash management. And focus on real customer value rather than just growth metrics. They use the downturn to acquire talent cheaply and eliminate weak competitors. Now, these lessons about building sustainable businesses during market downturns guide how we structure our capital raises for long term success. So how recession proof is your business model? And what would you do differently in a major economic downturn? Share your strategy below.