Anime and comic fans, gaming enthusiasts, and cosplayers are flocking to the 26th edition of Ani-com & Games Hong Kong (ACGHK) at the Hong Kong Convention and Exhibition Centre (HKCEC), which runs until Tuesday. 

Animate fan runs to store during opening of ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
A fair attendee runs to a booth on the opening day of the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

Dozens of people lined up outside the halls from early morning on Friday, the first day of the event, hours before the doors opened at 10am.

People line up to buy products in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
People line up to buy products at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

On the other side of the hall doors, photographers and video journalists set up their cameras to capture the moment the first attendee entered the hall.

The first person to step through the door this year was from Macau, local media reported.

As in previous years, the first attendee spun 360 degrees as he entered the venue, with a group of reporters following him to his first stop at the event.

Cosplayers pose for photos in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers pose for photos at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

A steady trickle of attendees followed. Some ran across the hall to get a head start in the lines, possibly to secure access to exclusive products.

By midday, the crowds became increasingly bigger.

Cosplayer in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayer at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

The city’s Financial Secretary Paul Chan visited the expo on Sunday, taking photos with various cosplayers, according to his Facebook post.

Cosplayers in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

First held in 1999, the summer mega event attracts thousands of cosplayers, comic, anime and gaming enthusiasts every year.

Cosplayer in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayer at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

This year’s event featured around 160 exhibitors, up from over 140 in 2024.

The venue space for the five-day event expanded this year, with 788 booths exhibiting in halls 1 and 3 of the HKCEC.

People pick up product in ACG fair in Wan Chai on July 25, 2025. Photo: Khunsha Dar/HKFP.
People pick up products at the ACG fair in Wan Chai on July 25, 2025. Photo: Khunsha Dar/HKFP.

General admission ticket prices also increased to HK$45, from HK$42 last year.

Running concurrently are the Hong Kong International Art Toys Expo, with over 40 renowned art toy designers from around the world exhibiting, as well as the International Comic Masters Gathering (CMG) and the International Comics Exhibition.

Cosplayers in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

Many ACGHK attendees on Friday carried large bags of their purchases and took selfies and photos with cosplayers.

People take selfie in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
People take selfies at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

In 2022, the organiser of the convention introduced new guidelines for cosplayers’ attire, calling on female cosplayers to avoid showing their underboob and wearing stockings that revealed “too much skin,” while male cosplayers were told their bottom costume must be “larger than briefs.”

Cosplayers in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
People arrange products bought in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
People arrange products bought at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
People take photos for toy figures in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
People take photos of toy figures at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayer in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Cosplayers at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Exhibition gallery in ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.
Exhibition gallery at the ACG fair in Wan Chai on July 25, 2025. Photo: Kyle Lam/HKFP.

Words by Khunsha Dar.

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Kyle Lam is a Hong Kong Baptist University graduate who has worked as a photojournalist and reporter since 2013. His work has been published by HK01, the European Pressphoto Agency, Bloomberg and Ming Pao. Lam is the recipient of several prizes from the Hong Kong Press Photographers Association and Human Rights Press Awards.