Hong Kong Free Press has revived its decade-old deer mascot, based on a Chinese proverb.

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To “call a deer a horse” (指鹿為馬) refers to the distortion of facts and the misrepresentation of truth.

HKFP Deer

When HKFP launched in 2015, we adopted the deer as our mascot, promising to always “call a deer a deer.”

To mark our 10th anniversary, a new version of our deer is returning to remind us all of the importance of truth and press freedom at a time when misinformation, disinformation and propaganda are rife.

hkfp deer keyring mascot

If you would like to receive an exclusive HKFP plush deer keyring, designed from scratch by HKFP, sign up as a HK$150+ monthly donor as a member today and enjoy eight benefits.

hkfp deer keyring mascot

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Members of HK$150/month unlock 8 benefits: An HKFP deer keyring or tote; exclusive Tim Hamlett columns; feature previews; merch drops/discounts; "behind the scenes" insights; a chance to join newsroom Q&As, early access to our Annual/Transparency Report & all third-party banner ads disabled.

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Tom founded Hong Kong Free Press in 2015 as the city's first crowdfunded newspaper. He has a BA in Communications and New Media from Leeds University and an MA in Journalism from the University of Hong Kong. He previously founded an NGO advocating for domestic worker rights, and has contributed to the BBC, Deutsche Welle, Al-Jazeera and others.

Tom leads HKFP – raising funds, managing the team and navigating risk – whilst regularly speaking on press freedom, ethics and media funding at industry events, schools and conferences around the world.