Hong Kong’s retail sector woes may last into next year, an industry representative has said, as sales fell 11.8 per cent in July compared to the same period last year.

Chairperson of the Hong Kong Retail Management Association Annie Tse made the forecast on Monday, adding that inbound tourism only had a minimal effect in easing the situation.

A Stationery shop will be closed soon at Tsim Sha Tsui area on 8 May, 2024. Photo: Kyle Lam/HKFP.
A stationery shop prepares to close down in Tsim Sha Tsui, Hong Kong, on May 8, 2024. Photo: Kyle Lam/HKFP.

Tse told an RTHK programme that spending patterns had changed. She said the retail sector previously relied on mainland tourists, “but most of them now come for sightseeing and don’t spend much,” she said.

The industry representative’s remarks came after the government reported a 11.8 per cent drop in retail sales year-on-year. According to provisional Census and Statistics Department figures, total retail sales fell to HK$29.1 billion in July – down 2.5 per cent from June.

The July figure marked the fifth consecutive month that saw a year-on-year drop in retail sales.

A government spokesperson in a Friday statement attributed the decline to the continued impact of a change in consumption patterns and the strong Hong Kong dollar, as well as increased outbound travel by residents during the summer holidays.

People pose for photographs outside the former Yau Ma Tei Police Station in Hong Kong, on June 18, 2024. The Grade II historic building has become popular among mainland Chinese visitors to the city. Photo: Kyle Lam/HKFP.
People pose for photographs outside the former Yau Ma Tei Police Station in Hong Kong, on June 18, 2024. The Grade II historic building has become popular among mainland Chinese visitors to the city. Photo: Kyle Lam/HKFP.

In recent months, Hong Kong has seen a shift in spending patterns with Hongkongers “heading north” for inexpensive dining and shopping, while “citywalks” – exploring the city on foot and taking photos – became the dominant mode of tourism for visitors from mainland China.

Mainland China’s Labour Day Golden Week in May also yielded limited benefits, only marking a 3.4 per cent bump from the previous month, Tse said, adding that the situation may improve slightly next March or April.

Calls for rent cuts

She called for a 30 per cent rent cut to help the retail sector, saying that some retailers had seen rent reductions of around five to 10 per cent – which she described as being “better than nothing.”

Homeless sit in front of a closed store at Jordan area on 22 May, 2024. Photo: Kyle Lam/HKFP.
A vacant shop in Jordan, Hong Kong, on May 22, 2024. Photo: Kyle Lam/HKFP.

Tse also urged the government to improve communication with the industry, as they pushed for “mega events” that would supposedly give local retailers a boost. A three-month heads-up would give the sector sufficient time to prepare for upcoming events that would drive spending, she said.

But Managing Director of Colliers Hong Kong Lau Chun-kong said landlords had been flexible, and that it would be reductive to assume that rent was the only factor behind retail woes. Retailers would have to consider the value of their products as well as salaries. “Rent is only one component,” he said.

Restaurants have also struggled in recent months, with the restaurant sector’s receipts for the second quarter of 2024 decreasing 2.1 per cent in value compared to the previous year.

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James Lee is a reporter at Hong Kong Free Press with an interest in culture and social issues. He graduated with a bachelor’s degree in English and a minor in Journalism from the Chinese University of Hong Kong, where he witnessed the institution’s transformation over the course of the 2019 extradition bill protests and after the passing of the Beijing-imposed security law.

Since joining HKFP in 2023, he has covered local politics, the city’s housing crisis, as well as landmark court cases including the 47 democrats national security trial. He was previously a reporter at The Standard where he interviewed pro-establishment heavyweights and extensively covered the Covid-19 pandemic and Hong Kong’s political overhauls under the national security law.