Note: This post was crossposted from the Coefficient Giving Farm Animal Welfare Research Newsletter by the Forum team, with the author's permission. The author may not see or respond to comments on this post.
----------------------------------------
It can feel hard to help factory-farmed animals. We’re up against a trillion-dollar global industry and its army of lobbyists, marketeers, and apologists. This industry wields vast political influence in nearly every nation and sells its products to most people on earth.
Against that, we are a movement of a few thousand full-time advocates operating on a shoestring. Our entire global movement — hundreds of groups combined — brings in less funds in a year than one meat company, JBS, makes in two days.
And we have the bigger task. The meat industry just wants to preserve the status quo: virtually no regulation and ever-growing demand for factory farming. We want to upend it — and place humanity on a more humane path.
Yet, somehow, we’re winning. After decades of installing battery cages, gestation crates, and chick macerators, the industry is now removing them. Once-dominant industries, like fur farming, are collapsing. And advocates are building momentum toward bigger reforms for all farmed animals.
Here are my top ten wins from this year:
1. Liberté et Égalité, for Chickens. France’s largest chicken producer, the LDC Group, committed to adopting the European Chicken Commitment for its two flagship brands by 2028 — a shift that French advocacy group L214 estimates will cover 40% of the national chicken market, or up to 400 million birds each year. Across the Channel, British supermarket chain Waitrose transitioned all its own-brand chicken to comply with the parallel UK Better Chicken Commitment.
2. Guten Cluck! The Wurst Is Over for German Animals. Germany’s top retailer, Edeka, committed to making all of its own-brand chicken products compliant with Germany’s equivalent of the European Chicken Commitment by 2030